Customer Marketing Supervisor
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Job Summary
Position Title:Customer Marketing Supervisor
Position Type: Regular - Full-Time
Requisition ID:43866
- Develop and execute communication and trade marketing strategies aligned with business and brand objectives across Central America.
- Lead the planning and implementation of promotional campaigns activations and commercial initiatives that drive sales performance.
- Partner closely with sales teams distributors and key customers to ensure excellent in-market execution.
- Design and implement point-of-sale materials merchandising standards and visibility programs that enhance shopper engagement.
- Analyze market trends customer insights scan data and sales results to identify growth opportunities and optimize performance.
- Manage trade marketing budgets and evaluate initiatives to deliver strong return on investment (ROI).
- Support product launches and category growth initiatives through effective execution across markets.
- Develop tools materials and guidelines that enable sales teams to improve customer engagement and execution effectiveness.
- Monitor and report on key performance indicators such as sell-out market share distribution visibility reach engagement CTR and CPC.
- Collaborate with Marketing Sales Finance Supply Chain agencies and external partners to deliver integrated commercial plans.
- Bachelors degree in Marketing Business Administration or a related considered an asset.
- 5-7 years of experience in Trade Marketing Sales Customer Marketing or related commercial roles preferably within FMCG or similar industries.
- Demonstrated experience working with distributors and driving commercial execution excellence.
- Strong understanding of route-to-market strategies and channel dynamics.
- Experience collaborating with creative and media agencies to support brand-building initiatives.
- Strong analytical and problem-solving skills with the ability to convert data into actionable insights.
- Excellent communication collaboration and stakeholder management skills.
- Experience managing budgets and delivering ROI-focused marketing programs.
- Advanced proficiency in Microsoft Excel PowerPoint and data analysis tools.
- Fluent English and Spanish language skills preferred.
- Ability to manage multiple priorities in a fast-paced dynamic environment.
- Willingness to travel frequently across Central America and spend significant time in the field.
McCain Foods is an equal opportunity employer. As a global family-owned company we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity resilience and success and makes our business qualified applicants will receive consideration for employment without regard to race religion color national origin sex age veteran status disability or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us knowand we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us you agree this will be handled in accordance with McCains Global Privacy Policyand Global Employee Privacy Policy as applicable. McCain leverages AI in the hiring process though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.
Job Family:Marketing
Location(s): GT - Guatemala : Guatemala : Guatemala City
GT - Guatemala : Other : Reference job description
Company:McCain Calatin Inc.
Required Experience:
Manager
About Company
McCain Foods | Our purpose - 'Celebrating real connections through delicious, planet-friendly food'. We supply delicious frozen French fries, potato specialties, and appetizers to retail and foodservice customers around the globe.
