Royal Canin KA & E-commerce Manager PSR- Greece
Job Summary
Job Description:
The purpose of this role is to:
- Ensure sales level business results marketing activities and strategies aligned with units KPIs and OGSM in Key Accounts and E-commerce sub-channels.
- Develop & implement the strategies of approaching and engaging KA players within the market while protecting and representing Royal Canins best interests and growth objectives.
- Create a dedicated qualitative development strategy for the Key Accounts and E-commerce sub-channels.
The key responsibilities of this role are:
- Setting KA & E-comm KPIs in terms of: NSV level Growth and Earnings
- Manage overall relationship at headquarters level of the customers (owner buyer category manager).
- Define Channel Strategy separately for each of 2 sub-channels followed by clear execution plan team capabilities and resources
- Define and negotiate the annual trade terms contracts with the Key Accounts
- Define and negotiate trade terms with E-commerce accounts
- Drive Joint Business Planning & Joint Value Creation agenda
- Design and deploy annual promotional activities (KA/E-commerce) together with PSR Marketing
- Set promotion event calendar for Key Accounts and control deployment
- Set budget and control of investments
- Build and sustain interdependent ways of working with pillar heads (PSR & PP)
- Set and monitor KA chain shop visit planning and reporting for Sales Consultant using Set2Sell program
- Demand planning stock forecasting Follow-up and evaluation of promotions (post- implementation ROI)
- Create & align within PSR pillar individual Account Development Plans for KA or other TOP Customers.
- Share experience regarding E-commerce sub-channel across CEE cluster. Directly participate in managing E-commerce customers in other CEE cluster units or promotional activities
What are we looking for
- Bachelors Degree with focus in Business Administration preferred.
- 2 Years experience in Sales for Fast Moving Consumer Good Industries Durables D2C or B2B.
- Digital knowledge of retailer Ecommerce business models is preferred
- Proven ability to analyze and translate complex data into clear actionable
- Develop strong internal & external networks
What can you expect from Mars
- Work with diverse and talented Associates all guided by the Five Principles.
- Join a purpose driven company where were striving to build the world we want tomorrow today.
- A strong focus on learning and development support from day one including access to our in-house Mars University.
- An industry competitive salary and benefits package including company bonus.
Required Experience:
Manager
About Company
Mars proudly makes the treats, nutritious meals, and many of your favorite products. Learn why we’re ready to become a part of your family.