Performance Marketing Specialist

Digital Minds is an award-winning digital marketing and social media agency based in Athens working across social media management influencer marketing content production and performance 2024 we entered a strategic partnership with FRONTSTAGE Entertainment Group the No.1 radio and entertainment group in Greece combining innovative content premium production and next-generation digital storytelling. We work with some of the most recognized brands in the market pairing strategic thinking with hands-on execution to deliver measurable results.

The Role

Were looking for a Performance Marketing Specialist to join our Performance Marketing team and help drive results for our clients across leading digital advertising platforms.

Key Responsibilities

• Plan execute optimize and scale campaigns across Google Ads YouTube Ads Meta Ads TikTok LinkedIn and other platforms.

• Manage campaigns end-to-end: set-up launch measurement and optimization.

• Monitor and improve campaign performance against agreed KPIs and business objectives.

• Analyze performance data and identify opportunities for growth and optimization.

• Develop strategic plans budgets and proposals for branding & performance activity (SEM Email Social Display).

• Design and run testing strategies experiments and adopt new platform features to improve results.

• Collaborate with clients and internal stakeholders to ensure alignment on goals and expectations.

• Build and maintain strong day-to-day client relationships alongside the Performance Marketing Team Leader

• Create insightful performance reports.

• Minimum 2 years of agency-side experience managing performance marketing campaigns.

• Strong hands-on experience with Google Ads (Search Display Video Shopping) Meta Ads TikTok Ads and LinkedIn Ads

• Experience in an MCC environment managing multiple complex accounts Google Ads Certifications (Search Shopping Display Video) a plus.

• Hands-on experience with Google Analytics and campaign performance analysis.

• Excellent analytical skills and strong Excel proficiency.

• Excellent communication presentation and client-facing skills.

• Fluency in English.

• Strong attention to detail collaborative mindset and adaptability in a fast-paced environment.

Nice to Have

• Experience with Programmatic platforms.

• Knowledge of Google Tag Manager.

• Facebook Blueprint / Google Analytics Certifications

What We Offer

• Competitive compensation package aligned with experience and career progression

• Private health insurance

• Hybrid working model (4/1)

• Continuous learning and development opportunities

• The chance to work with some of the worlds most recognized brands

• A collaborative inclusive and innovative working environment