Performance Digital Specialist

At insurancemarket Performance Marketing is not just about managing campaigns. It is how we connect business goals with customer needs data technologyand growth.

We are looking for a Performance Digital Specialist who can think beyond media buying. Someone who understands platforms but also understands customers business objectivesand commercial impact. Someone who can analyze performanceidentifyopportunities challengeassumptionsand turn insights into action.

In this role you will work closely with Brand CRM Product Analytics and Commercial teams to optimizethe entire customer journeyfrom awareness and acquisition to conversion and retention.

We believe the future of Performance Marketing is increasingly AI-driven. We are looking for someone who actively embraces AI tools automationand emerging technologies as a core part of their daily workflow not as an experiment but as a competitive advantage. Curiosity continuouslearningand the ability to quickly adopt new ways of working are essential for success in this role.

If you are looking for ownership impactand the opportunity to shape the future of digital insurance in Greecewedlove to hear from you.

What youll do

• Own performance campaign strategy and execution across Google Ads Meta Adsand other paid channels translating businessobjectivesinto acquisition strategies campaign structures KPIs and optimization plans across the funnel from awareness to acquisition.

• Drive core business metrics (CAC CPA ROAS Conversion Rate revenue profitability) through continuous performance analysisidentifyinggrowth opportunities and inefficiencies.

• Report performance to stakeholders with clear actionable insights that support business decision-making.

• Partner with Marketing Managers Product CRM Analytics SEO Brand and Commercial teams to align digital media with 360 campaigns and improve the end-to-end customer journey.

• Maintain tracking infrastructure (GA4 GTM conversion tracking) to ensure data integrity for decision-making.

• Work with creative teams to test messagingcreativeand landing page experiences.

• Embed AI tools and automation into campaign management reporting and analysis as a core workflow and stay ahead of new AI-driven capabilities advertisingdevelopmentsand platform trends.

What youll bring

• 35 years of experience in performance marketing preferably in e-commerce fintechinsuranceor lead generation environments.

• Hands-on experience with Google Ads and Meta Ads.

• Strong understanding of performance KPIs including CAC CPA ROAS CTR Conversion Rate and revenue-related metrics.

• Hands-on experience with AI tools automationplatformsand AI-assisted workflows for performance marketing reportinganalysisand optimization.

• Strong analytical skills and the ability to translate data into business recommendations.

• Experience managing budgetsoptimizingcampaignsand driving measurable business outcomes.

• Good understanding of GA4 Google TagManagerand conversion tracking.

• Excellent communication skills and the ability to explain performance in simple business terms.

• Strong senseof ownershipaccountabilityand proactive problem-solving.

• Strong curiosity and technology savviness with a demonstrated ability to adopt AI tools and emerging technologies quickly and incorporate them into everyday work.

• A growth mindset with a passion for continuous learning and improvement.

AI fluency is considered a core competency for this role. We expect candidates to actively use AI tools and automation in their daily work and continuously seek new ways to improve performanceefficiencyand decision-making through technology.

Nice to have

• Experience in insurance financialservicesor marketplace businesses.

• Experience with lead generation and lead quality optimization.

• Knowledge of Looker StudioBigQueryor other reporting tools.

• Understanding ofCRO landing page optimization and customer journey analytics.
• Familiarity with SEO and how organic and paid channels work together.

What we offer you:

• Being a member of a Great Place to Work awarded company with a relaxed and modern working atmosphere
• Competitive compensation package

• Exposure to one of Greeces leading digital businesses

• Ownership and autonomy withreal business impact

• Collaboration with experienced marketingproduct and commercial teams

• Continuous learning and development opportunities

• A fast-pacedcollaborativeand ambitious environment focused on growth and innovation.

• Private Health Coverage on the Companys group program & a yearly check-up plan
• Wellbeing Benefits

• Hybrid working model

• Personalized working station & laptop

Ifyourelooking for a place where your insights drivereal businessoutcomes andyourepushed togrowthenletstalk.

Required Experience:

Manager