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Sales and Marketing Manager
Job Location:
Monthly Salary:
Posted:
24 May 2026 (30+ days ago)
Posted:
Application Deadline:
21 August 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Sales & Marketing Manager (I.T/Tech Sales Background)
Location: Accra
Salary: GHS 12000 - GHS 15000 (Gross)
Job Summary
The Sales & Marketing Manager will be responsible for driving revenue growth leading the sales & marketing teams strengthening customer relationships and increasing brand visibility. This role requires both strategic thinking and hands-on execution to deliver measurable results.
Key Responsibilities
1. Sales Leadership
Develop and implement sales strategies to meet monthly and quarterly revenue targets.
Manage and coach the sales team ensuring performance accountability and productivity.
Create structured sales processes (pipeline management follow-up CRM usage).
Identify new market opportunities and partnerships.
Lead enterprise sales engagements demos and negotiations.
2. Marketing Strategy & Execution
Design and implement comprehensive marketing plans to increase brand visibility.
Lead digital marketing efforts (content SEO social media paid ads).
Develop marketing campaigns to drive product adoption and lead generation.
Monitor competitor activities and adjust strategies accordingly
Oversee brand messaging and ensure alignment across all channels.
Oversee brand messaging and ensure alignment across all channels.
3. Product & Market Growth
Drive adoption of the companys core solutions.
Conduct market research and customer insights to shape product positioning.
Support new product launches with Go-To-Market (GTM) strategies.
4. Customer Engagement & Retention
Build strong relationships with key clients and stakeholders.
Implement customer retention strategies and feedback loops.
Oversee customer onboarding processes and ensure high-quality service delivery.
5. Reporting & Analytics
Track and report on sales performance pipeline metrics and campaign results.
Prepare monthly performance reports and strategic recommendations for management.
Use data to improve conversion rates and customer lifetime value.
Requirements
Required Qualifications
Bachelors degree in Marketing Business Communications or related field. A Masters Degree is an added plus
Minimum of 57 years of experience in sales and marketing preferably in a tech or SaaS environment. With at least 3 years in a management position.
Candidates who can drive and possess a valid drivers license are preferred though it is not mandatory; however a willingness to drive is required.
Proven track record in meeting revenue targets.
Experience leading and managing a sales or marketing team.
Strong understanding of digital marketing tools and analytics platforms.
Excellent communication presentation and negotiation skills.
Ability to work in a fast-paced high-growth environment.
Benefits
Salary: GHS 12000 - GHS 15000 (Gross)
Required Skills:
Required Qualifications Bachelors degree in Marketing Business Communications or related field. A Masters Degree is an added plus Minimum of 57 years of experience in sales and marketing preferably in a tech or SaaS environment. With at least 3 years in a management position. Candidates who can drive and possess a valid drivers license are preferred though it is not mandatory; however a willingness to drive is required. Proven track record in meeting revenue targets. Experience leading and managing a sales or marketing team. Strong understanding of digital marketing tools and analytics platforms. Excellent communication presentation and negotiation skills. Ability to work in a fast-paced high-growth environment.
