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Marketing Manager- Retail Industry

Jobberman

Job Location:

Accra - Ghana

Monthly Salary: Not provided by the employer

Experience Required: 5-10years

Posted: 3 June 2026 (30+ days ago)

Application Deadline: 31 August 2026

Vacancies: 1 Vacancy

The job posting is outdated and position may be filled

Job Summary

Marketing Manager promotes businesses services products or brands. They develop marketing and pricing strategies generate new business leads and oversee marketing department staff. They also manage marketing budgets and analyze trends.

Job Description

Participate in the marketing and merchandising plan

Execute comprehensive marketing plans aligned with business objectives.

Manage marketing campaigns across various channels including digital social media email TV and traditional marketing according to the plan created and confirmed by the office team.

Brainstorm and develop ideas for creative marketing campaigns

Help in conducting market research to find answers about consumer requirements habits and trends collaborate with product teams to ensure effective product launches and promotions.

Management of the promotional calendar

Liaise with external vendors to execute promotional events and campaigns.

Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.

Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization advertising events planning etc)

Interface with local agencies and service providers.

Mange relationships with external vendors agencies and partners to support marketing initiatives.

Benchmark studies and analyzes consumer behavior.

Help in analysis of marketing data and KPIs (campaign results conversion rates traffic etc) to measure campaign performance and ROI.

Help in development and management of marketing budgets to ensure efficient allocation of resources.

Collaborate and supervise a team of marketing professionals providing guidance and support as needed.

Stay-up to date with digital marketing trends and best practices to optimize marketing efforts continually.

Help in monitoring of the results and impacts of campaigns (ROI)

Undertake individual tasks of a marketing plan as assigned.

Implementation of trade marketing operations.

Budget monitoring

Participate in the deployment of online and offline plans by brand and by campaign.

Requirements

A Minimum of 5 years of Experience in a similar role

Previous work experience in a retail space or related industry

People management Skills

Good Human Relations Skill
Strong Marketing Digital Marketing Branding Merchandising skills

Previous experiences organizing promotional campaigns and events

KPIs

Social Media Engagement: Monitor and assess the level of interaction and engagement with social media content including likes shares comments and follower growth.

Increase in footfall: Track the number of visitors to stores or websites attributed to marketing initiatives.

Average Response Rate to Campaigns: Evaluate the percentage of target audience members who respond to marketing campaigns such as email promotions or advertisements.

Conversion Rate: Measure the percentage of leads or prospects that ultimately make a purchase or complete a desired action.

Budget Management: Ensure that marketing expenditure remains within budgetary constraints while maximizing ROI.

Brand Strength & Credibility: Access brand perception awareness and credibility through surveys customer feedback and market research.

Return on Marketing Investment (ROMI): Measure the effectiveness of marketing efforts by evaluating the revenue generated compared to the cost of marketing activities.

Sales Revenue: Measure the income generated from sales. Its crucial to track how marketing efforts are translating into actual sales.

Customer Retention Rate: The percentage of customers who remain engaged with the brand over a certain period. High retention rates often indicate effective loyalty programs and customer satisfaction.

Net Promoter Score (NPS): Measures customer loyalty and satisfaction by asking customers how likely they are to recommend the brand to others. A high NPS indicates satisfied customers and strong brand loyalty.

Market Share: Indicates the brands sales volume as a percentage of total market sales. This KPI helps in understanding the brands position in comparison to competitors.

Required Skills:

A minimum of 5 years of experience. Marketing Experience in the Retail or related industry

Required Education:

Degree / Masters in Marketing

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