Digital Marketing Growth Coordinator

People & Partners Group (PPG) is a leading Pan-African executive search and strategic human capital partner headquartered in Accra Ghana. We excel in placing C-suite and senior leaders across Africa and beyond with a 98% retention rate 5-day TAT 15-day recruitment project completion timeline access to 100K top talents and 1-year free replacement guarantee.

Our services include Executive Recruitment Employer of Record (EOR) and HR Outsourcing helping international organizations hire pay and manage talent compliantly across African markets without setting up local entities alongside Payroll Management Compensation Structuring Performance Management HR Audit Salary Surveys and Corporate Training.

We serve multinationals and high-growth businesses including Fortune 500 companies across FMCG Construction Heavy Industry Real Estate Technology Agriculture Healthcare and Manufacturing expanding into key African markets the UK USA and Middle East.

Compliant with global best practices we co-design agile frameworks to drive your success.

Build Outstanding Teams with PPG. Join Africas growth story.

Role Description

The Digital Marketing Growth Coordinator is a full-time on-site role based in Accra responsible for planning and executing digital marketing activities that drive brand awareness lead generation and audience growth across PPGs digital channels. The coordinator owns the website SEO email marketing and social content tracking performance and optimizing for growth. Day-to-day tasks include collaborating with sales and consulting teams to align marketing activities with business objectives coordinating promotional events and webinars and maintaining consistent brand messaging. Also preparing regular reports on marketing performance and growth opportunities.

Responsibilities

• Managing website content SEO health and Yoast optimization across all pages.
  
• Maintaining and improving lead capture landing pages and their backend systems.
  
• Running email marketing through Zoho Campaigns including sequences segmentation and performance tracking.
  
• Managing PPGs LinkedIn content and community strategy on a consistent publishing cadence.
  
• Using Canva to produce supporting graphics for social and email content.
  
• Coordinating with the Content/Ads/Webinars Specialist to schedule and publish video and webinar-related content once. produced.
  
• Tracking and reporting on marketing performance and lead generation across all channels
  
• Maintaining consistent brand messaging across all digital touchpoints.
  

Required Skills:

Working knowledge of WordPress SEO tools (Yoast or similar) and basic HTML Hands-on experience with an email marketing platform (Zoho Campaigns experience is a strong advantage) Working knowledge of Canva or similar design tools Candidates should possess strong Communication and Writing skills to create clear compelling and professional digital content. Experience with LinkedIn content strategy or B2B social media Familiarity with analytics tools and marketing automation software Organized able to manage multiple recurring workstreams independently Candidates should possess Event Planning and coordination skills to organize digital and in-person marketing events and campaigns. Candidates should possess Project Management skills to plan execute and track multiple marketing initiatives and timelines. Relevant experience in digital marketing social media management or growth marketing within a professional services or HR-focused environment is beneficial. Familiarity with analytics tools CRM platforms and marketing automation software is an advantage. Ability to work collaboratively with cross-functional teams demonstrate initiative and adapt to a fast-paced growth-focused environment.

Required Education:

Bachelors degree in Marketing Communications Business or related field or equivalent practical experience