Digital Marketing and Content Strategist
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Job Summary
We are looking for a highly strategic creative and data-driven Digital Marketing & Content Strategist to scale our global brand attract distributors and build an engaged community.
Key Responsibilities
- Full-Funnel Content Management: Execute a comprehensive content strategy across Top (Attention) Middle (Engagement) and Bottom (Conversion) of the funnel to maximize brand reach and drive sign-ups.
- Multi-Platform Campaign Execution: Manage and schedule daily content across platforms including Facebook Instagram and TikTok adhering to a strict production split of 60% Video 25% Graphics/Flyers and 15% Text-based content.
- Framework Implementation: Manage the 30-Day High-Conversion Framework creating tailored content for designated daily pillars (Opportunity Product Trust Engagement Leadership Lifestyle Education and Mindset).
- Viral Content & Lead Generation: Design and script high-impact short-form videos utilizing the Hook-Value-CTA framework. Manage the lead pipeline from initial social media discovery down to DM engagement WhatsApp migration and presentation-based conversion.
- Paid Advertising Management: Plan launch and optimize Paid Ads (Lead Gen Video Ads and Retargeting campaigns) on Facebook Instagram and TikTok.
- Brand Integrity & Positioning: Protect the brands reputation by ensuring high production quality authentic testimonial usage and strict adherence to compliant non- exaggerated product and income claims.
- Performance Tracking: Monitor analyze and report on marketing KPIs daily (views engagement) weekly (leads audience growth) and monthly (conversion rates revenue impact).
- Execution Standards: Maintain a mandatory high-volume posting schedule: Minimum 23 daily posts and 45
high-quality videos weekly.
Qualification Criteria
Experience & Skills
- Proven Track Record: 3 years of experience in Social Media Management Content Strategy or Digital Marketing (Experience in Direct Selling MLM Network Marketing or the Health/Wellness industry is highly preferred)
- Funnel Mastery: Deep understanding of customer acquisition funnels lead generation systems and WhatsApp business conversion strategies.
- Video Production Savvy: Strong proficiency in scripting shooting and editing engaging short-form video content designed to hook viewers within the first 3 seconds.
- Paid Media Expertise: Hands-on experience managing paid ad accounts (Meta Ads Manager TikTok Ads Manager) with a focus on lead generation and retargeting.
- Analytical Mindset: Ability to read data analytics and pivot content strategies based on daily weekly and monthly KPI trends.
Key Competencies
- Strategic & Creative Thinking: Ability to seamlessly blend corporate vision (CIO insights) with viral lifestyle-driven audience trends.
- Impeccable Communication: High emotional intelligence with the ability to write compelling copy construct clear Calls-to-Action (CTAs) and communicate via voice channels effectively.
- Consistency & Discipline: A self-starter capable of maintaining a relentless publishing cadence without compromising on quality.
Required Skills:
Qualification Criteria Experience & Skills Proven Track Record: 3 years of experience in Social Media Management Content Strategy or Digital Marketing (Experience in Direct Selling MLM Network Marketing or the Health/Wellness industry is highly preferred) Funnel Mastery: Deep understanding of customer acquisition funnels lead generation systems and WhatsApp business conversion strategies. Video Production Savvy: Strong proficiency in scripting shooting and editing engaging short-form video content designed to hook viewers within the first 3 seconds. Paid Media Expertise: Hands-on experience managing paid ad accounts (Meta Ads Manager TikTok Ads Manager) with a focus on lead generation and retargeting. Analytical Mindset: Ability to read data analytics and pivot content strategies based on daily weekly and monthly KPI trends. Key Competencies Strategic & Creative Thinking: Ability to seamlessly blend corporate vision (CIO insights) with viral lifestyle-driven audience trends. Impeccable Communication: High emotional intelligence with the ability to write compelling copy construct clear Calls-to-Action (CTAs) and communicate via voice channels effectively. Consistency & Discipline: A self-starter capable of maintaining a relentless publishing cadence without compromising on quality. Salary Budget -GHc 8kgross
Required Education:
Qualification CriteriaExperience & SkillsProven Track Record: 3 years of experience in Social Media Management Content Strategy or Digital Marketing (Experience in Direct Selling MLM Network Marketing or the Health/Wellness industry is highly preferred)Funnel Mastery: Deep understanding of customer acquisition funnels lead generation systems and WhatsApp business conversion Production Savvy: Strong proficiency in scripting shooting and editing engaging short-
