VP Product & Engineering (fmd)

KoRo isnt a food company that happens to have data. Were a data company that happens to sell delicious better-for-you food. Our flywheel which validates winners online then scales them into retail in under six months only spins because of the product and platform behind it: the storefront 2.5m customers shop the systems that run our operations and the data that ties it all together.

So far each of those layers has grown fast and somewhat separately. As we scale toward 500m net revenue and across new European markets they need a single owner with a single vision someone who runs the whole thing as one product not a collection of projects and systems. Thats you.

As VP Product & Engineering you own KoRos entire product and engineering org end-to-end. You lead a leadership team of Director Engineering Director Data and a Head of Digital Product set the strategy make the hard prioritization calls across competing domains and are accountable for the outcomes the whole product delivers. Youre a product leader first one who also owns the engineering org that builds it.

Product here is not just the shop. It is the full surface that customers and teams run on and you own all of it:

• The customer-facing D2C experience discovery storefront checkout account subscription retention. The thing millions of customers touch.
• ERP & operational backbone the core systems that run inventory fulfilment finance and operations. The unglamorous plumbing that has to just work as we scale and add markets.
• Integrations the connective tissue between our systems and the outside world: retail partners logistics payments marketing and commerce tools. Where complexity (and leverage) compounds as we grow.
• Data & AI: the data platform customer intelligence and the foundations that make the rest smarter. The asset that turns KoRo from an online shop into a data company.

If you think of product as only the front-end experience this isnt the role. If youre excited to own the storefront and the ERP migration and the integration layer and the data foundation as one coherent system keep reading.

• Set the product vision across the whole surface. One prioritized roadmap that balances customer experience operational systems integrations and data and the trade-offs between them.
• Drive the commercial outcomes that matter. Conversion AOV repeat rate CLV on the front end; reliability efficiency and scalability on the back end. You connect every layer to the P&L.
• Lead and grow the org. A leadership team of Director Engineering Director Data and a Head of Product Management and the teams beneath them; product engineering platform integrations and data. You shape the structure hire and develop these leaders and raise the bar on craft across all of it.
• Own engineering delivery. Through your Director Engineering youre accountable for how and how fast we build: architecture quality delivery velocity reliability and technical scalability across the front end and the operational backbone. Product vision without delivery is a wish list; you own both.
• Make the unsexy stuff excellent. Champion the ERP and integration work that doesnt make headlines but determines whether KoRo can scale across markets without breaking.
• Build a real experimentation culture. Make rigorous testing and rapid validation the default on the front end right at home in KoRos test-and-learn DNA.
• Power the flywheel. Improve the systems and data that let us launch validate and scale SKUs fast turning our speed advantage into a structural one.
• Scale into new markets. Make the whole product surface work across our European footprint localization performance and the operational and integration backbone behind it.
• Be the bridge to the business. Partner with marketing commercial operations and finance translating between what your org can build and what the business needs most and making sure product engineering and data are pulling toward the same commercial goals.

• #1 Deep product leadership (Director/VP level). This is the non-negotiable core: you are first and foremost an excellent product leader ideally in D2C e-commerce or marketplace in a fast-scaling environment. Everything else builds on this.
• You own engineering as a product leader not the other way round. Youve led or directly partnered with engineering at a level where youre accountable for delivery and you can lead a Director Engineering with credibility but your center of gravity is product.
• Genuine breadth across the surface: youve owned (or are clearly ready to own) more than the front-end operational/ERP systems integrations and data not just the customer-facing experience.
• A track record of owning products against hard commercial KPIs (conversion retention revenue) and operational ones (reliability scalability efficiency) and moving them.
• Experience leading senior leaders and multi-disciplinary teams with strong discovery prioritization and delivery instincts.
• Fluency with experimentation and data-informed decision-making evidence over opinion.
• Enough technical depth to go deep with engineering on architecture and trade-offs across front-end and back-end systems paired with strong commercial judgment.
• A pragmatic ship-and-learn mindset that fits our culture and the maturity to prioritize hard and say no.
• Fluent English; German is a plus.

• A product with real reach and real depth. Your decisions show up for millions of customers and in the systems every team runs on.
• Direct line to impact. D2C-first means the product is the business what you ship and scale moves the numbers fast and visibly.
• Scale-up energy real scale. 350 people multiple European markets aggressive growth and a lot of opportunity still ahead.
• Our way of working: quirky playful quick down-to-earth and seriously good at what we do. Were transparent about our wins and our fails.
• The usual good stuff: hybrid flexibility a stocked KoRo snack supply and a team that actually likes building things together.

Then apply via our website including all relevant documentation (CV & letter of motivation).
We are looking for team members not just workers. Let us know in a few sentences who you are and what motivates you!