Team Lead SEO, GEO & Digital Trust (fmd)

Trusted Shops develops SaaS solutions for over 40 million users and 30000 businesses across Europe. Our product suite includes products such as the Trustmark Buyer Protection and the eTrusted experience feedback platform. Our products are part of a 25-year mission to enable trust between people and businesses in the digital age.

Home of our AI Visibility SEO & Digital Trust function is the Marketing Department where we strengthen Trusted Shops visibility credibility and machine-readability across digital ecosystems. As Team Lead AI Visibility SEO & Digital Trust you will lead the team responsible for ensuring that both people and AI systems can understand trust and recommend Trusted Shops and its customers.

To join our Marketing we are looking for a:

Team Lead SEO GEO & Digital Trust (f/m/d)

Cologne (hybrid) or Berlin (remote) Permanent Contract Full-time

Please note that only applications in English will be taken into consideration.

Tasks

• Team Leadership & Strategy: Lead and develop a multidisciplinary team across technical SEO AI visibility website experience and digital trust. Define priorities and turn business objectives into a clear actionable roadmap.

• AI Visibility & GEO: Shape Trusted Shops Generative Engine Optimization strategy and strengthen the visibility credibility and discoverability of Trusted Shops and its customers across AI search results LLMs and emerging agent ecosystems.

• Technical SEO & Digital Trust: Own the strategic direction for technical SEO including crawlability indexing website architecture Core Web Vitals structured data and machine readability. Strengthen digital trust signals across relevant platforms.

• Website Experience & Performance: Oversee the website as a key platform for visibility trust conversion and business growth working with Product Engineering Content and Marketing to improve its overall performance.

• Analytics & Cross-Functional Leadership: Establish reporting frameworks using SEO analytics and AI-visibility tools translate performance data into business recommendations and lead cross-functional initiatives across key teams and stakeholders.

• Experience in technical SEO website strategy digital experience or organic growth ideally within SaaS marketplace or e-commerce environments.

• Proven experience leading multidisciplinary teams and cross-functional initiatives across Product Engineering Marketing and senior leadership.

• Strong technical SEO expertise including crawlability indexing site architecture Core Web Vitals structured data and log-file analysis.

• Good understanding of AI search GEO digital trust signals brand visibility and how search engines and AI systems evaluate brands.

• Hands-on experience with tools such as Google Search Console GA4 Screaming Frog Ahrefs Semrush Sistrix and GTM combined with strong analytical and communication skills.

• Fluent English (C1) is a must and fluent German is nice to have

What we offer you

• Hybrid work:Combine flexible remote work with team time in the Cologne office (on-site days depending on your location)

• Workation: Temporarily work from a destination of your choice within EU Iceland Liechtenstein or Norway

• 28 vacation days

• 2.5 additional days off at Christmas New Years Eve and Carnival

• Buddy program (an experienced trustee is at your side)

• Individual learning & development opportunities (internal & external trainings e-learnings)

• Events (Team Events Unit Events etc.)

• Health Pass (free online and offline sports fitness and health courses)

• Permanent contract with Europes trusted brand

BUILD A COMMUNITY OF TRUST WITH US - #cometotrust

Not sure if you are what we are looking for Apply!

At Trusted Shops we are interested in you as a person - whether you fit in with us is independent of gender nationality ethnic and social origin religion/belief disability age sexual orientation and identity. Trusted Shops is clearly committed to diversity and against discrimination.