Team Lead Retention & Upgrade (MFD)

As our Team Lead Retention & Upgrade you will drive customer engagement retention reactivation and customer lifetime value across our international markets. You will lead a cross-functional team and use data-driven insights to develop lifecycle strategies that deliver measurable business impact.

Your responsibilities include:

• Lead and develop a cross-functional Retention & Upgrade team.
• Own and optimize the customer lifecycle strategy across onboarding engagement retention reactivation loyalty and upgrades.
• Design and execute omnichannel lifecycle campaigns and automated customer journeys.
• Drive retention reactivation and upgrade initiatives that increase customer engagement and lifetime value.
• Develop customer segmentation and personalization strategies based on behavioral and transactional data.
• Monitor and optimize key KPIs such as retention churn reactivation upgrade conversion and CLV.
• Lead lifecycle testing and continuous optimization through A/B testing and data-driven experimentation.
• Collaborate closely with Product Data Operations and Marketing teams to improve customer experience and commercial performance.
• Support the International Head of Marketing in executing growth initiatives and strategic projects.

• Bachelors degree in Marketing Business Economics or a related field.
• 4 years of experience in Lifecycle Marketing CRM Retention Marketing or a similar role.
• Strong understanding of customer lifecycle management segmentation and retention strategies.
• Proven ability to translate customer and performance data into commercial results.
• Commercially driven analytical and customer-focused.
• Experience leading or coaching teams is a strong advantage.
• Experience with marketing automation and CRM platforms.
• Experience within financial services fintech or a regulated environment is a plus.
• Fluent in English and comfortable working in an international environment.

• A competitive salary
• A fixed 13th month
• A pension scheme fully paid by LYNX
• Public transport travel allowance
• Home office equipment and home office allowance
• Continuous growth potential including a personal training budget of 2000 per year to invest at your own discretion
• Daily lunch from our chef beverages & fruit Friday drinks at our own bar
• Multiple trips & activities

LYNX helps you invest in yourself.

Working at LYNX means joining the LYNX family.

The development opportunities make LYNX the best place to work.

This is what employees say about LYNX and it reflects exactly what we aim to offer: an environment where you can get the best out of yourself.

From our offices in Amsterdam Ghent Berlin and Prague we work every day to provide private and professional clients with the best trading opportunities through a fast user-friendly and reliable platform.

LYNX is an international FinTech company where around 300 colleagues contribute to client success across Europe in an informal collaborative and growth-oriented environment.

Were an equal-opportunity employer. We welcome applications from all suitably qualified and eligible candidates without attention to gender identity/expression age racial ethnic and cultural background religion and beliefs sexual orientation/identity disability or neurodiversity.