Social Media Marketing Specialist

Job Title: Social Media Marketing Specialist

Role Overview

We are seeking a mid-level to senior Social Media Marketing Specialist with proven expertise in personal branding and short-form content creation to manage and scale creator accounts across Instagram and TikTok. The successful candidate will be responsible for developing comprehensive content strategies producing high-engagement video assets overseeing paid advertising campaigns and leveraging performance analytics to maximize reach and virality.

Key Responsibilities

Design and execute tailored social media strategies for multiple creators.

Manage content calendars script development and ideation processes.

Produce and edit high-impact Instagram Reels and TikTok content.

Oversee and optimize paid campaigns via Meta Ads / Facebook Business Manager.

Analyze campaign performance metrics to provide actionable insights and improvements.

Identify emerging trends and opportunities to boost audience engagement and organic growth.

Collaborate effectively with marketing leadership and external partners.

Ensure consistent and professional brand representation across all platforms.

Requirements

12 years of professional experience in social media marketing.

Proven track record of managing personal brands or creator accounts (mandatory).

Expert knowledge of Instagram and TikTok platform dynamics.

Proficient in creating and editing short-form video content.

Hands-on experience with Meta Ads / Facebook Business Manager.

Strong analytical ability to track trends and drive viral performance.

Fluency in English (C1 level or higher); German proficiency is required for specific vacancies.

Highly motivated creative and results-oriented professional.

Ability to work autonomously in a remote distributed team environment.

Preferred: Experience in influencer or adult creator marketing.

What We Offer

Fully remote position with flexible working hours.

Competitive performance-based bonuses.

Opportunity to work within a collaborative international team.

Clearly defined career advancement and professional development paths.

Regular performance reviews to support professional growth.

Paid vacation and sick leave benefits.

Application Note: Please note that the recruitment process includes a practical test. The use of ChatGPT or other AI-assisted tools during the testing phase is strictly prohibited. We are seeking candidates who can demonstrate tangible measurable success in growing personal brands.