Social Media Manager

We are hiring a Social Media Manager to own and grow Bella & Bonas presence across Instagram TikTok and any other platforms where our audience lives.

You will not just post content. You will build a social brand that people genuinely follow engage with and talk about combining creative instinct sharp editing skills and a deep command of AI-powered tools.

Build and grow Bella & Bonas social media presence into a channel that drives real brand impact.

You will own everything from concept content publish analyze with a strong focus on creative quality and audience growth.

1. Content creation & channel ownership

Own and grow our presence witha focus on:

• Instagram (Feed Stories Reels)
• TikTok

You are responsible for:

• Developing a consistent content strategy
• Ideating scripting and producing content
• Publishing community management and engagement
• Editing Reels and TikToks that stop the scroll
• Adapting content formats to platform trends
• Bringing a strong visual and storytelling sensibility to every piece

We expect you to think in formats and stories not just posts.

2. AI-powered content workflows

AI is a core part of how we work and we expect you to use it daily to move faster and produce better content.

You will use AI tools to:

• Generate and refine content ideas captions and scripts
• Create and enhance visuals and thumbnails
• Produce or enhance voiceovers and audio
• Automate repetitive content tasks and scheduling workflows
• Analyze trends and surface insights faster than manual research allows

We expect you to think in systems and leverage not manual execution.

3. Trend & community intelligence

You will stay ahead of the curve:

• Identifying emerging trends on TikTok and Instagram
• Adapting formats quickly and creatively
• Building genuine engagement with our audience and community

4. Performance & growth

You will track and improve key metrics such as:

• Follower growth and reach
• Engagement rate
• Video views and watch time
• Content performance by format and topic

5. Paid social media ads

You are comfortable running and optimizing paid campaigns on social platforms including:

• Instagram and Facebook Ads (Meta Ads Manager)
• TikTok Ads

We are looking for someone with a genuine passion for social media a strong creative eye and a real command of AI tools.

You likely bring:

• Proven experience managing Instagram and TikTok accounts (brand or creator)
• Strong short-form video editing skills
• Deep understanding of both platforms and following all the trends
• High ownership and a bias for experimentation

You are extremely strong with AI

• You use tools to draft and improve content fast
• You have experimented with AI image/ video and audio tools and know when they add value

Experience in food lifestyle or consumer brands is a strong plus.

• Full creative ownership of our social channels
• Direct impact on brand perception and growth
• Work at the intersection of food culture and content
• High autonomy to test new formats and ideas
• Fast-paced ambitious team that values great taste

• Mission-driven and long-term oriented we focus on building a sustainable company with real impact
• Strong sense of ownership we take responsibility and act like founders
• Open and proactive communication clarity honesty and solutions matter
• High execution standards we move fast and care deeply about results
• Continuous learning mindset we constantly improve how we work
• Customer-centric approach everything starts with delivering great experiences