Senior Talent Marketing Manager (All Genders)

Build the talent engine behind one of Europes leading e-commerce employers.

Most Employer Branding roles focus on content.

Most Recruitment Marketing roles focus on campaigns.

This role connects the entire talent attraction ecosystem.

At zooplus youll own the platforms channels journeys insights and strategies that transform employer brand awareness into measurable hiring outcomes across Europe. From our careers site and talent CRM to candidate journeys analytics and channel performance youll create the systems that help great talent discover engage with and join zooplus.

Working alongside our Junior Employer Brand & Social Media Content Manager youll ensure our story reaches the right audiences through the right channels at the right time.

Think of this role as a product owner for talent attraction: combining strategic thinking digital marketing expertise data-driven decision making and stakeholder influence.

Impact plus innovation. The power of plus.

What youll own

Talent Attraction Strategy & Performance

Youll own the talent attraction funnel from awareness through to application.

• Define and continuously improve our measurement framework and talent marketing dashboard.
• Monitor channel campaign and funnel performance.
• Connect marketing activity to application quality hiring outcomes and source effectiveness.
• Turn insights into clear priorities experiments and optimisation opportunities.

Careers Site CRM & Candidate Experience

Youll create seamless digital experiences that turn interest into action.

• Own the careers site roadmap governance and continuous optimisation.
• Improve candidate journeys through UX SEO accessibility and conversion best practices.
• Build and manage talent community and CRM programmes.
• Develop scalable nurture and engagement journeys for priority talent segments and markets.

Recruitment Marketing & Employer Brand Activation

Youll bring our EVP to life across digital channels and candidate touchpoints.

• Translate hiring priorities into audience-focused attraction strategies.
• Own channel performance across LinkedIn Glassdoor kununu and other relevant platforms.
• Partner with content Talent Acquisition and business stakeholders to deliver compelling candidate experiences.
• Ensure consistent EVP activation throughout the candidate journey.

Technology Partnerships & Innovation

Youll help shape the future of talent attraction at zooplus.

• Lead cross-functional projects from idea to implementation and measurement.
• Manage agencies vendors and technology partners.
• Collaborate with Technology Data Legal and Privacy teams.
• Identify opportunities to use AI automation and emerging technologies responsibly to improve efficiency insight and candidate experience.

What success looks like in your first six months

• A trusted talent marketing dashboard with clear KPIs and baseline metrics.
• A defined CRM operating model and priority audience segments.
• At least one live nurture or re-engagement journey.
• Clear ownership and governance of the careers site.
• A prioritised optimisation roadmap driven by data and insight.
• Strong alignment between Talent Marketing Employer Branding and Talent Acquisition activities.

Qualifications :

Were open to candidates from Digital Marketing CRM Growth Marketing Strategic Employer Branding Recruitment Marketing or related backgrounds.

Youll likely have:

• 5 years of experience in talent attraction recruitment marketing employer branding digital marketing CRM or lifecycle marketing
• Experience working in an international or multi-market environment
• A masters degree in Marketing Digital Marketing Business Communications or a related field
• Ownership experience for a website CMS platform or digital customer journey
• Hands-on experience with CRM marketing automation or audience engagement programmes
• Strong analytical and reporting skills with the ability to translate data into action
• Excellent project management and stakeholder management capabilities
• Experience influencing cross-functional teams and senior leaders
• Understanding of SEO/GEO conversion optimisation UX A/B testing and GDPR requirements
• Strong AI literacy and sound judgement regarding responsible adoption
• Excellent English language skills; German is highly desirable

Additional Information :

Headquartered in Munich with offices across Madrid Krakow Wroclaw London and Vienna we collaborate because we genuinely love working together - so youll be at the heart of an incredible multinational team. We trust each other to get the job done which means youll benefit from hybrid working spending 60% of your time in the office and 40% at home. Theres an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path excellent training and support wellbeing offers subsidised transport or bike leasing plus 20% discount across all our products and youll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

A note on compensation: We believe in being transparent about salary ranges. The range shown reflects the full scope that the role can grow into over time depending on experience skills and impact. Most offers are positioned around the midpoint of the range ensuring a fair and consistent approach across our teams.

At zooplus we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid

Remote Work :

No

Employment Type :

Full-time