(Senior) Online Marketing Manager – AI & Performance (fmd)

A career driven by you.

Join AutoScout24 Group and experience life in the fast lane. As an Online Marketing Manager AI & Performance youll drive Performance Marketing Paid Social and Display Retargeting across eight European markets and four brands. Working at the intersection of Digital Marketing AI Data and Marketing Automation youll build scalable campaigns that reach more than 30 million monthly users.

Why this role is unique

• Own Performance Marketing campaigns across multiple European markets.
• Drive Paid Social Display Retargeting and AI-powered marketing at scale.
• Shape the future of AI Marketing Automation and MarTech.
• Work with leading advertising platforms data and technology.

What youll do

• Own and optimise Performance Marketing campaigns across channels such as Meta TikTok YouTube Criteo and RTB House.
• Drive the adoption of AI and Generative AI to improve campaign performance automation and marketing workflows.
• Build scalable marketing capabilities through feed management conversion tracking marketing automation and data-driven optimisation.
• Analyse campaign performance and translate data into actionable business recommendations.

What youll bring

• 5 years of experience in Performance Marketing Digital Marketing or Paid Media ideally managing feed-based campaigns across web and app.
• Proven experience integrating AI Generative AI or AI-powered tools into marketing workflows.
• Strong analytical skills with a deep understanding of ROAS CPL CTR CPM and CPC.
• Hands-on experience with Meta Ads TikTok Ads YouTube Ads Display Retargeting and performance optimisation.
• Collaborative hands-on mindset with experience working in international cross-functional teams.
• Fluent in English.

Nice to have

• Experience with App Marketing and app performance campaigns.
• Experience with ProductsUp Channable AppsFlyer Adjust Google Tag Manager (GTM) server-side GTM (sGTM) Conversions API (CAPI) or Meta Events Manager.
• Experience with SQL BigQuery Adverity QuickSight or similar analytics platforms.
• Another European language.

A culture of growth

With colleagues from over 50 nationalities we offer an inclusive environment where you can learn grow and make an impact.

Ready to shape the future of AI-powered Performance Marketing Apply now and join AutoScout24 Group.