Senior Marketing Manager Growth & AI Automation Lead (fdm) – B2B SaaS
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Job Summary
We are looking for a Growth Hacker (f/d/m) to lead and scale our core Marketing engine. We are not looking for a traditional marketer who relies on manual execution and standard campaign templates. We need a high-leverage marketing builder and system architect who combines sharp positioning brand messaging and demand generation with modern AI engineering. Your mission is to build and own the automated AI-agent-powered lead generation machine that establishes Flowers as the market leader and drives high-intent B2B pipeline. If you thrive in your code editor as much as in refining value propositions this is your play.
Drive Automated Lead Generation: Architect deploy and own end-to-end AI-agent workflows and automated pipelines to continuously generate highly qualified B2B leads and drive top-of-funnel growth.
Sharpen Positioning & Brand Messaging: Establish Flowers market position and brand awareness through compelling messaging programmatic personalization and automated content/outbound engines.
Scale Multi-Channel Acquisition: Design run and optimize targeted growth experiments across paid organic and unconventional marketing channels to accelerate pipeline velocity.
Orchestrate the Marketing AI Stack: Integrate configure and refine AI tools custom APIs and marketing automation systems (e.g. HubSpot) to automate repetitive marketing operations.
Bridge Marketing & Sales Handoffs: Collaborate closely with the Sales team to optimize lead qualification enrichment and MQL-to-SQL workflows to ensure maximum conversion.
Measure & Optimize Performance: Build tracking frameworks and SQL-backed dashboards to rigorously analyze marketing CAC conversion rates and campaign ROI.
Proven B2B SaaS Marketing Track Record: 3 years of hands-on experience in high-growth B2B SaaS or tech scale-ups with a strong history of scaling lead generation and driving pipeline growth.
AI & Agentic Workflow Expertise: Practical experience configuring and orchestrating AI agents custom scripts and low-code/no-code automation tools specifically for marketing and acquisition use cases.
Technical & Builder Mindset: Comfortable in a code editor (e.g. VS Code) writing functional scripts working with APIs and setting up technical marketing infrastructures.
Core Marketing Fluency: Deep understanding of modern demand generation positioning performance marketing content strategy and conversion rate optimization (CRO).
Data & Experimentation Driven: Strong analytical capabilities (SQL Web Analytics) with a disciplined approach to structured hypothesis testing and growth experiments.
Strategic & Action-Oriented: High execution power with fluent German skills (English is a strong plus) to translate complex automated workflows into clear market messaging.
What We Offer:
- High Ownership & Impact: Build and shape a fast-growing tech startup from the ground up with direct leverage and high decision-making autonomy.
- Accelerated Career Trajectory: Uncapped learning curves massive personal growth and continuous professional development in a rapidly scaling business.
- Remote-First Flexibility: Work hybrid (base in Munich) with flexible hours backed by a modern hub base in Munich to suit your optimal workflow.
- Cutting-Edge Tech Stack: Access to top-tier AI tools modern hardware and modern offices in Munich.
- Equity & Comprehensive Benefits: Virtual Stock Option Plan (VSOP) participation Wellpass or Urban Sports Club membership and extra perks.
- On-Site Amenities: Premium office space in Munich with free snacks drinks and team events. Dogs are welcome.
Flowers is one of the fastest-growing tech start-ups in Germany. We believe in digitization automation and optimization and want to make corresponding processes accessible to the entire SME sector. Therefore were using AI-based breakthrough technology to help people manage their workflows in a new & modern way of working. Whether you are a potential customer partner employee or intern you can expect to meet people at Flowers who see the world a little differently.
The strength of Flowers is not solely our creative people their talents or their accomplishments but the way each person cares for each other for what they do for our customers and for the world we live in. Its a duty of care that inspires and motivates us to do what others are not willing to do. It is something we cultivate and look for in each employee.
We bring to work a passion to achieve something great helping companies reach the next level of organization. Our culture of care creates an environment that unleashes the very best in each one of us helps us win makes us friends and protects us on our way forward.
We are united by the vision of making recurring processes of any kind insanely simple for any users. We are ambitious to achieve the goals we have set order for this to succeed and for each employee to become the best version of themselves we believe in maximum self-determination freedom and flexibility. We live and love flat hierarchies high personal responsibility maximum fun at work and our colleagues.
Required Experience:
Manager
About Company
Flowers is one of the fastest-growing tech start-ups in Germany. We believe in digitization, automation and optimization and want to make corresponding processes accessible to the entire SME sector. Therefore, we're using AI-based breakthrough technology to help people manage their wo ... View more
