Senior Manager, Campaign Delivery Germany (mfd)

At Bristol Myers Squibb our employees often ask Who are you working fora question that fuels collaboration accountability and urgency in our work. Our purpose-driven culture inspires us to discover develop and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work opportunities for growth and a supportive environment that values inclusion wellbeing flexibility and comprehensive benefits. This is work that transforms the lives of patients and the careers of those who do it.

Position Summary:

BMS is in the process of rewiring our marketing approach to achieve best-in-class AI-enabled targeted personalization in all of our customer engagements. We are seeking Campaign Delivery leads to work in the BMS Munich site. This person will own and track campaigns from briefing through to execution ensuring a smooth and on time delivery. They lead the execution of the engagement plan while partnering with Brands on the personalization strategy to ensure seamless translation into cross-channel orchestration and performance tracking.

This position will serve as a key integrating force for content creation within the Personalization Squad of Brand Content & Omnichannel Capability Owners Content Specialists and Analytics & Insights representatives to drive end-to-end personalization execution.

This position reports to the Director of Content Transformation and may manage Leased Workers.

Responsibilities:

This person will manage campaign delivery end-to-end (from briefing through to execution) ensuring a smooth and on time delivery. They lead the execution of the engagement plan and cross-channel orchestration while supporting strategy content development and performance tracking.

Responsibilities include a focus in two interconnected areas:

• Content using local AORs

• Campaign using derivative content via our scaled content capability Mosaic.

Specific areas of focus relevant to either or both of the above include:

Brand and production liaison

• The primary liaison to the Brand BMS Production team and advisory support across the full lifecycle of content - from upstream planning through downstream execution and delivery. This includes making sure that production and development teams have access to the right brief and documentation for successful content development

• Drive alignment between brand strategy creative intent and production execution while maintaining clear ownership accountability and governance discipline

• Maintains regular dialogue with brand leaders to understand priorities from a strategy perspective and design the corresponding tactical plans for successful omnichannel campaigns

• Reports deviation from plans and process to CASA leadership through established process flows and communication channels

• Partners with Personalization Specialists to ensure the brand book of work accurately reflects the required volume of content and variations as per the Omnichannel Blueprint

Planning & Enablement

• Maintains visibility into plans and forecasts of content volumes flagging any concerns around capacity or timings with leadership in a proactive manner

• Ensures that delivery and creative teams have access to critical documents and assets (Content Playbooks Design Systems Brand Guideline the brief) to connect strategic intent to tactical delivery

• Ensures AORs and/or Mosaic creative teams have understood the brief and are confident in the successful delivery of campaigns

• Identifies and manages risk partnering with cross functional colleagues to recommend solutions to minimize disruption

Book of Work Ownership and Program Management

• Understand a brands full book of work (AOR and Derivative) by attending key meetings and review relevant documents

• Ensures that the book of work is delivered on time and to expected quality standards using enterprise tools including Workfront

• Builds and manages the project plan for each creative asset and serves as the point of contact for stakeholders requiring information into status

• Manages the scope of briefs to ensure theyre compliant with the Mosaic Service Catalog (for derivative content) and that all assets are produced and provided to BMS production teams in the correct file sizes and formats

• Communicate the health of campaigns/book of work delivery with brands in regular meetings and offline communication

• Work cross functionally and with agencies to ensure prioritization of Mosaic requests

Financial Management & Content Governance

• Review monthly volume forecasts and assess versus actuals to help manage team capacity and budget

• Attend relevant governance meetings for content representing the brand in those meetings to ensure their priorities are heard and planned for

Qualifications:

• 4 years of experience in Marketing Operations or Production preferably in the pharma industry

• Deep experience with content channel and how to design and execute tactical plans for omnichannel campaigns

• Experience working with an off-shore content production team

• Experience using Figma Claude ChatGPT and Claude in day to day operations and in the maintenance of project plans and forecasts

• Project management and budget management experience

• Experience using program management tools including Adobe Workfront

• Experience working in a marketing organization with an understanding of the key elements of brand strategy marketing planning and campaign delivery
  

We hire for skills and capabilities not just credentials if this role excites you but doesnt perfectly match your resume we encourage you to apply anyway.

How We Work

Where you work matters because collaboration innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential site-by-design field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at People with Disabilities

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