Senior Loyalty Program Manager (All Genders)

As a Senior Loyalty Program Manager you will own the development optimization and performance of our customer loyalty program. You will be responsible for increasing customer engagement retention and lifetime value by delivering compelling loyalty initiatives and seamless customer experiences. Working closely with Marketing Product Sales IT and Analytics teams you will translate customer insights into programs and campaigns that drive measurable business impact.

Key Responsibilities

• Own and continuously optimize the loyalty program strategy structure and customer value proposition.
• Develop initiatives that increase customer engagement retention repeat purchases and long-term loyalty.
• Analyze loyalty program performance and customer behavior data to identify opportunities for improvement.
• Partner with Product and Customer Experience teams to optimize customer journeys and loyalty touchpoints.
• Collaborate with Marketing teams to design and execute lifecycle marketing and personalized customer engagement campaigns.
• Define monitor and report on loyalty program KPIs ensuring alignment with broader business objectives.
• Lead cross-functional projects involving Marketing Product Sales IT and external partners to enhance loyalty program capabilities.
• Stay informed about industry trends customer needs and loyalty best practices incorporating insights into future program development.

Qualifications :

Must-Have Requirements

• 7 years of experience in loyalty CRM customer engagement retention marketing or related disciplines.
• Proven experience designing managing and optimizing customer loyalty programs.
• Strong analytical skills with the ability to translate customer and business data into actionable recommendations.
• Experience with customer journey mapping and lifecycle marketing strategies.
• Strong project management skills with experience leading cross-functional initiatives.
• Excellent stakeholder management and collaboration skills across multiple business functions.
• Strong communication presentation and storytelling capabilities.
• Ability to prioritize multiple initiatives and perform effectively in a fast-paced environment.
• Bachelors degree in Marketing Business Administration or a related field.

Nice-to-Have Requirements

• Masters degree or MBA.
• Experience in e-commerce retail subscription or customer-centric digital businesses.
• Experience working with loyalty technology platforms or CRM systems.
• Experience managing external partners vendors or loyalty ecosystem partnerships.
• Knowledge of customer segmentation personalization and advanced retention strategies.

What Success Looks Like

Within the first 6-12 months you have successfully enhanced the loyalty program by improving customer engagement retention and program participation. You have established clear performance metrics implemented data-driven improvements strengthened cross-functional collaboration and delivered initiatives that contribute measurable value to customer loyalty and business growth.

Additional Information :

Headquartered in Munich with offices across Madrid Krakow Wroclaw London and Vienna we collaborate because we genuinely love working together - so youll be at the heart of an incredible multinational team. We trust each other to get the job done which means youll benefit from hybrid working spending 60% of your time in the office and 40% at home. Theres an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path excellent training and support wellbeing offers subsidised transport or bike leasing plus 20% discount across all our products and youll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

A note on compensation: We believe in being transparent about salary ranges. The range shown reflects the full scope that the role can grow into over time depending on experience skills and impact. Most offers are positioned around the midpoint of the range ensuring a fair and consistent approach across our teams.

At zooplus we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid

Remote Work :

No

Employment Type :

Full-time