Senior Director Marketing (mwd)

We are seeking an experienced and strategic marketing leader to drive the overall marketing vision positioning and execution of our business. This is a senior leadership role for a broad marketing generalist rather than a specialist in a single discipline. 

The successful candidate will be responsible for developing and executing integrated marketing strategies across product marketing go-to-market activities customer communication corporate messaging digital channels and web presence. The role requires a strong balance of strategic thinking and hands-on execution working closely with scientific- business development- and executive leadership teams.
 

Key Responsibilities
 

Go-to-Market Leadership 

• Define and lead go-to-market strategies for our product & service portfolio such as CRO CDMO and overall oligo and further business initiatives. 
• Partner with the Business Development team to ensure successful market penetration and development. 
• Develop value propositions messaging frameworks and competitive positioning. 
   

Marketing Strategy & Leadership 

• Develop and execute the companys overall marketing strategy aligned with business objectives. 
• Act as a strategic partner to senior leadership on market positioning brand development and growth opportunities. 
• Lead and coordinate marketing activities across multiple channels and stakeholder groups. 
• Establish marketing priorities budgets KPIs and performance metrics. 
   

Portfolio Marketing 

• Communicate and translate complex scientific technical and business topics into compelling customer-focused messaging. 
• Conduct market customer and competitor analyses to identify opportunities and risks. 
   

Digital Marketing & Web Presence 

• Oversee the companys website strategy content and user experience. 
• Drive digital marketing initiatives including SEO content marketing email campaigns and social media. 
• Ensure that digital channels effectively support lead generation customer engagement and brand visibility. 
• Continuously optimize web performance. 
   

Cross-Functional Collaboration 

• Collaborate closely with Business Development and Program Management (CRO & CDMO) as well as Scientific- and Leadership teams. 
• Serve as a central marketing partner across the organization. 
• Manage external agencies consultants and marketing vendors as required.

Qualifications :

• Masters degree in Marketing Business Administration Life Sciences Communications or a related field. 
• Significant experience in senior marketing leadership roles. 
• Proven success in developing and executing integrated marketing and go-to-market strategies. 
• Broad marketing expertise across branding communications digital marketing product marketing and customer engagement. 
• Strong strategic thinking combined with a hands-on execution-oriented mindset. 
• Excellent communication and stakeholder management skills. 
• Experience in life sciences biotechnology healthcare diagnostics or a related industry is highly desirable. 

Additional Information :

ABOUT LGC:

LGC is a leading global life science tools company providing mission-critical components and solutions into high-growth application areas across the human healthcare and applied market segments. Its high-quality product portfolio is comprised of mission-critical tools for genomic analysis and for quality assurance applications which are typically embedded and recurring within our customers products and workflows and are valued for their performance quality and range. 

OUR VALUES

• PASSION
• CURIOSITY 
• INTEGRITY
• BRILLIANCE
• RESPECT

EQUAL OPPORTUNITIES 

LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age disability race color ethnic or national origin sex sexual orientation gender reassignment marital or civil partnership pregnancy or maternity religion or belief. Short listing interviewing and selection will always be carried out without regard to gender sexual orientation marital status color race nationality ethnic or national origins religion or belief age or trade union membership.

For more information about LGC please visit our website

#scienceforasaferworld 

Remote Work :

Yes

Employment Type :

Full-time