Senior Director, B2B Digitalization Journey

Were looking for a strategic and commercially minded digital leader to define and scale the global digital experience for Sonovas B2B customers.

As Senior Director B2B Journey Digitization you will own the end-to-end digital customer journey for hearing care professionals (HCPs) including independent audiologists ENT practices retail chains buying groups and dispensing networks worldwide.

Reporting to the Chief Digital Officer you will lead the strategy execution and evolution of Sonovas B2B digital ecosystemincluding web customer portals e-commerce ordering platforms AI-enabled experiences and partner engagement solutionsto create seamless customer experiences that drive adoption loyalty and commercial growth.

This is a highly visible leadership role at the intersection of Digital Commercial Marketing Product Data IT and Regional Markets.

• Own the vision and roadmap for the digital customer journey across discovery onboarding engagement service and loyalty.
• Deliver consistent customer experiences across websites HCP portals e-commerce platforms and connected digital applications.

• Own the global B2B digital product portfolio.
• Lead UX digital content strategy SEO conversion optimization and digital product management.
• Drive continuous improvement of customer-facing platforms.

• Partner with Commercial Marketing and Sales teams to digitize customer interactions.
• Increase digital adoption self-service repeat ordering customer engagement and retention.
• Develop digital capabilities supporting lead generation onboarding pricing and partner enablement.

Identify and implement AI solutions including:

• AI-assisted ordering
• Intelligent product recommendations
• Digital training and certification
• Knowledge automation
• Sales enablement tools

• Define KPIs across the customer journey.
• Build a data-driven operating model using customer analytics digital insights and performance metrics.
• Translate data into investment priorities and product decisions.

• Own the B2B technology ecosystem including portals e-commerce platforms CRM MarTech CMS customer data platforms and analytics solutions.
• Partner closely with IT and Data teams on architecture integrations scalability and platform governance.

• Collaborate with Marketing Sales Product IT Data R&D and Regional teams to align priorities and deliver global initiatives.
• Build governance that balances global consistency with local market needs.

• Lead and develop a multidisciplinary global team.
• Foster customer-centric digital-first ways of working across the organization.
• Drive organizational change and adoption of digital solutions.

• 15 years of experience in Digital Digital Marketing Digital Product Management Digital Commerce or Customer Experience.
• Strong background in B2B digital transformation.
• Experience leading global digital platforms customer portals or B2B e-commerce ecosystems.
• Proven success managing complex cross-functional transformation programs.
• Experience presenting to executive leadership and managing large strategic investment portfolios.
• Experience working within global matrix organizations.

Strong understanding of:

• Digital Product Management
• Customer Experience (CX)
• UX/UI
• B2B e-commerce
• Customer Portals
• CRM
• CMS
• MarTech
• Customer Data Platforms (CDP)
• Digital Analytics
• AI-enabled customer experiences
• SEO and Conversion Rate Optimization (CRO)
• Platform integrations

Were looking for someone who can:

• Influence senior stakeholders globally
• Build alignment across Digital Commercial Marketing Product and IT
• Lead organizational change
• Develop high-performing international teams
• Translate strategy into execution

• Bachelors degree in Business Marketing Digital Communications or related field
• Masters degree preferred
• MBA is a plus

Experience in one or more of the following industries is preferred:

• MedTech
• Healthcare
• Medical Devices
• Life Sciences
• Dental
• Other regulated B2B industries

This role can be based in Berlin Zurich or Singapore