Senior Direct Retail Manager

About us

At Dyson we solve the problems others choose to ignore with surprising new inventions that defy convention and simply work better. Were driven by progress and thrive on the challenge of relentless improvement.

Our Sales teams are brand ambassadors opportunity spotters and experience creatorsensuring every interaction in-store or online reflects Dysons ingenuity and delivers a premium customer experience.

About the role

As our Senior Direct Retail Manager you will lead Dysons owned retail network end-to-enddriving performance elevating experience and scaling operational excellence.

You will:

• Own and drive retail performance across all owned stores with accountability for sales growth customer experience and execution
• Lead store leadership and field teams ensuring clarity of direction and consistency across locations
• Define and implement strategies to elevate in-store experience brand presentation and operational standards
• Own store execution: merchandising visual standards staffing models and customer engagement
• Partner cross-functionally with merchandising marketing HR and operations to deliver launches training and retail initiatives
• Analyse store KPIs and market trends to identify growth opportunities risks and improvements
• Build and execute plans to optimise productivity profitability and future store footprint
• Oversee budgeting cost control and resource allocation
• Act as a key contributor within the Retail Leadership Team aligning retail strategy with wider business goals
• Set clear performance expectations embedding coaching feedback and a high-performance culture
• Continuously evolve retail strategies in line with omnichannel behaviours and changing consumer expectations

About you

• Strong leadership experience with a track record of building and inspiring high-performing teams
• Confident communicator with the ability to influence and engage senior stakeholders
• Fluent in English with clear and effective verbal and written communication
• Commercially astute with strong negotiation skills and strategic thinking
• Adaptable and open-minded able to navigate complexity in a fast-paced retail environment
• Proven financial acumen including budget ownership and forecasting
• Analytical mindset with the ability to translate data into actionable insight
• Experience within beauty or premium consumer environments is advantageous
• Strong relationship builder with the ability to influence at senior level
• Willingness to travel and spend time in-market to stay close to performance and teams

Reward

At Dyson Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial Lifestyle and Health Benefits we provide support tailored to every stage of life and the moments that matter most.

Working policy

Our campus culture is built on connectioncollaboration in person shared creativity and hands-on learning. Thats why we dont offer a hybrid arrangement. Working side by side powers our best ideas fuels belonging and keeps us pushing boundaries together.

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Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.