Senior Digital Media Manager (mwd)
Job Location:
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Social Digital Media Manager
To start as soon as possible in Darmstadt Germany
We are Coty a worldleading cosmetics company. We are the global market leader in fragrances and number 3 in decorative cosmetics. Our extensive portfolio of many renowned brands is sold in over 150 countries. We believe in beauty with a progressive vision and in brands that inspire our consumers wherever they are in the world.
Successful brands in the luxury and lifestyle segments form part of the local portfolio. Colleagues fromHUGO BOSS CALVIN KLEIN GUCCI BURBERRY CHLOÉ and many more are looking forward to welcoming you!
WHAT YOU CAN EXPECT
- Work smart Up to 50% home working trustbased working hours and flexible working arrangements
- Team A positive working atmosphere and culture shaped by diversity collaboration and enjoyment
- International environment Working in an international corporate setting with flat hierarchies and exciting projects
- Workplace A modern working environment
- Parking & transport links Free onsite parking a central location and excellent public transport connections
As Senior Digital Media Manager you work closely with Brand and agency teams to ensure that COTYs Digital Media efforts are fully optimized by analyzing performance and presenting strategic insights and recommendations for improvement. Being a key stakeholder you actively contribute to the devising of COTYs digital strategy steer industry best practice and digital-first disciplines exploring the utilization of market leading multi-channel communication developments and technologies.
You will own the digital campaign execution and oversee inflight optimizations. By identifying which digital channels and assets are not delivering against the KPIs maximizing ROI is your key responsibility.
This means in detail::
Pre-activation:
- Define the strategic and technical campaign framework by aligning communication objectives with full-funnel KPIs audience architecture and data-driven targeting.
- Translate brand and communication objectives into granular media KPIs and audience strategies leveraging 1st 2nd and 3rd party data (CRM web analytics data clean rooms)
- Design POE-based consumer journeys and activation plans ensuring robust tagging tracking (e.g. floodlight pixels) and readiness of AdTech/MarTech stack (programmatic DMP/CDP DCO)
During activation:
- Execute and optimize campaigns through continuous in-flight performance management across channels audiences and creatives.
- Monitor and optimize campaign delivery across key levers (creative frequency placements audience cohorts) using real-time dashboards and platform signals (e.g. GMP DV360 Meta Google Ads)
- Apply advanced optimization techniques including bid strategies A/B and multivariate testing attribution inputs and brand safety/compliance tools ensuring efficient budget allocation and KPI delivery
Post-activation:
- Drive performance evaluation and learning agendas through advanced analytics and insight generation.
- Conduct deep-dive performance analysis (incrementality attribution cohort analysis) to identify key drivers of campaign effectiveness and media efficiency
- Translate insights into actionable recommendations informing future media planning test-and-learn agendas and continuous optimization of audience channel and creative strategies
Qualifications & Competencies
- Bachelors or Masters degree in Marketing Media Digital Communication or a related field with 6 years of experience in digital media (agency digital or FMCG environment)
- Proven track record of driving campaign performance through strong analytical capabilities KPI frameworks and data-driven decision-making
- Hands-on experience with key digital media platforms and AdTech/MarTech ecosystems (e.g. Google Marketing Platform Google Ads Analytics verification and measurement tools)
- Deep expertise in programmatic buying audience segmentation A/B testing DCO and attribution models across the full marketing funnel
- Solid understanding of integrated media ecosystems including Retail Media Social Media and Content Marketing
- Results-driven and highly organized self-starter with strong communication skills attention to detail and the ability to operate effectively in fast-paced ambiguous environments
- Very good German and English skills written and spoken
Have we sparked your interest
If so we look forward to receiving your complete application documents including your earliest possible start date and salary expectations.
Your direct contact for this position isChristopher Johnson.
Coty is one of the worlds largest cosmetics companies and manages a prestigious portfolio of brands in fragrances decorative cosmetics as well as skin and body care. Coty is the global leader in fragrances and ranks number 3 in decorative cosmetics with products sold in more than 150 countries worldwide. Coty and its brands are also committed to a range of social initiatives and strive to reduce their environmental impact.
For more information about Coty Inc. please visit our website at.
At Coty we value diversity. We are committed to providing equal employment opportunities regardless of skin colour background religion gender nationality sexual orientation age citizenship marital status or disability.
Required Experience:
Manager
About Company
We are one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, hair color and styling, skin and body care.
