Senior Digital Marketing Manager (mfd) – B2B SaaS & Industrial Tech – Remote across Germany
Job Summary
- Develop and implement a comprehensive digital marketing strategy for findIQ.
- Own digital marketing campaigns from initial concept and execution through to performance analysis and continuous optimization.
- Build scalable processes for generating and nurturing qualified leads on an ongoing basis working closely with our Sales team.
- Develop and implement our SEO strategy including the technical optimization of our website.
- Monitor and improve findIQs visibility across AI-powered search and answer engines.
- Develop a content strategy tailored to the needs of our different customer segments.
- Continuously expand and improve our website content including by creating new topic and solution pages.
- Track and optimize the conversion funnel using relevant KPIs translating insights into concrete actions.
- Build and further develop our tracking and reporting setup in HubSpot and Google Analytics 4.
- Plan and manage our social media presence and other digital marketing activities including paid campaigns and email marketing.
- Help establish our international marketing activities with a particular focus on the US market.
- Use AI thoughtfully and effectively to make the creation analysis and optimization of marketing activities more efficient.
- Over time build a marketing team and take on both strategic and people-management responsibility.
- Several years of experience in digital marketing with a proven track record of owning both strategy and execution end to end.
- Strong experience in B2B SaaS and in marketing complex digital products that require explanation.
- Experience marketing products or services for companies in mechanical engineering or industrial technology.
- A proven track record in digital lead generation and marketing funnel optimization.
- Excellent knowledge of SEO content marketing social media marketing paid media and email marketing.
- Experience adapting marketing content and campaigns for international markets and different cultural contexts particularly the US market.
- A solid understanding of AI-powered search and answer engines and their impact on digital visibility.
- Experience with HubSpot and Google Analytics 4 is a plus.
- A data-driven analytical approach and the ability to turn relevant KPIs into clear actionable improvements.
- Strategic thinking combined with a strong hands-on mentality and a genuine enjoyment of getting things done.
- The motivation and potential to build and lead a marketing team in the future.
- Excellent written and spoken German and English.
- We bring a high sense of responsibility to what we are building together at findIQ.
- We think in terms of potential and solutionseven when things get challenging.
- We act with foresightwe think about decisions in the long term and stand by what we do.
- We work independently approach tasks proactively and take responsibility for shaping our everyday work.
- We treat people with openness empathy and a positive view of humanityboth internally and externally.
- We are passionate about industry and technologyand remain curious courageous and pragmatic.
- Up to one month of working from anywhere within the EU.
- Workations and regular team events.
- Optional educational leave.
- 30 days of annual leave.
- Office pets welcome by arrangement.
- Electric vehicle charging stations at our Herford office.
- Support for professional development and mobility.
- Family-friendly working hours.
- A diverse and inclusive environmentbe yourself. We are too.
Join our team and help us shape the digital transformation of the industry!
Required Experience:
Manager
About Company
findIQ is an innovative and fast-growing technology company from Germany that sees itself as a quality leader in knowledge transfer in machine service. With a novel approach, FINDIQ succeeds in preserving the experiential knowledge of service technicians and processing it intelligentl ... View more