Senior CRM Manager Data & Automation (mwd)

Were looking for a Senior CRM Manager to own CRM analytics and execution across all three brands and three markets with a focus on email automation in Klaviyo. If youre looking to take full analytical and operational ownership to develop our cohorts to their full potentials this might be for you!

• Develop our core customer metrics like repurchase rate and customer lifetime value
• Own CRM performance across three brands and three markets end to end
• Build granular multi-dimensional segmentation (RFM product affinity lifecycle stage)
• Design and run a real A/B-testing with clear hypotheses proper sample sizes decisions based on revenue per recipient
• Use Claude as your default tool for copy creative briefing and campaign production
• Automate reporting and recurring CRM processes (e.g. via Klaviyo MCP n8n)
• Build toward a state where no campaign is manually built and sent - flows and automation do the work

• Multi year B2C e-commerce background ideally in an international setting

• Deep advanced Klaviyo experience - flows with custom actions API calls etc.

• Already using Klaviyo MCP or genuinely eager to work this way

• Very strong analytical mindset: you think in segmentation logic and test hypotheses

• Comfortable in Klaviyos templating language (HTMLLiquid)

• Nice to have:

• Basic scripting (Python/JS) for data exports and automation

• Experience with SMS as a channe

• Experience with WhatsApp as a channel

• Over 1 million orders 5 markets 3 brands things are happening here. You take on real ownership instead of being just a cog in the machine.
• Dynamic team with a real culture: a weekly trophy for living our values celebrating anniversaries and birthdays together and monthly after-work drinks.
• Deutschland-Ticket a 250 shopping budget in our own shops and additional benefits like Urban Sports Club M.
• A new sport every month that we try out together in the Lyto Athletics Club.
• Team trips together (Mallorca Belgium Portugal) and the best company merch in the industry.
• Individual coaching tailored to your goals from leadership to specialist coaching e.g. your own Google Ads coach.

We look forward to your application. No cover letter required just tell us why youd like to work with us and where you make a difference.