(Senior) CRM Automation & Lifecycle Manager (all genders)

• Design and implement automated customer journeys end-to-end from strategy to go-live in our CDP including trigger logic channel orchestration and A/B testing
• Define contact strategies and frequency logic across the customer lifecycle for email push and WhatsApp
• Translate RFM CLV and churn scores into concrete segmentation prioritization and reactivation actions
• Own andoptimizejourney-level performance based on KPIs such as open and click rates unsubscribes communication volumeconversionratesand revenue
• Own lifecycle and retention KPIs such as rebooking churn engagement and Customer Lifetime Value and derive clear optimization measures
• Translate requirements and business goals from our Business Units into concrete CRM measures align dependencies across teams and clearly represent CRM priorities
• Treat the HolidayCheck Club as a core part of the customer relationship and ensure it is structurally embedded across the customer journey
• Coordinate closely with Content & Campaign Analytics & Data and Tech & Automation to ensure journeys data content and technology work as one system
• Identifyand implement AI and automation opportunities to scale and continuously improve our lifecycle communication

• At least 6 years of experience in CRM or lifecycle management including at least3 years in a strategic rolewith end-to-end responsibility for customer journeys and their performance
• Proven ability to make segmentation channel contact strategy and prioritization decisions based on data rather than gut feeling
• Strong hands-on knowledge ofemail push notifications and WhatsAppas CRM channels including their respective mechanics use cases and customer experience implications
• Hands-on experience with a CDP or marketing automation platform such asBloomreach Braze Salesforce Marketing Cloud orEmarsys
• Solid understanding of journey retention CLV and churn metrics plus experience working with BI dashboards or basic SQL
• Experience translating business requirements into scalable CRM strategies and measures while balancing priorities across different stakeholders
• Strategic and entrepreneurial thinking combined with a pragmatic hands-on mindset
• Active use of AI tools in your daily work and enthusiasm foridentifyingand implementing automation opportunities
• Native-level German (C2) with an excellent feel for tone and customer-centric communication as youll help shape how HolidayCheck speaks to our customers

• 20 days of workation within the EU work where others go on vacation
• Hybrid model: two office days for collaboration & team spirit three days remote
• Flexible working hours early bird or night owl Weve got you covered!

• Extensive internal & external training opportunities
• Diverse corporate culture with over 30 nationalities
• From newbie to champion: structured onboarding for a smooth start

• Anniversary perks in the form of extra vacation days or travel subsidies
• Your choice of hardware Mac Windows or Linux
• Free parking or public transport subsidy

• Childcare subsidy for a family-friendly balance
• Depending on location: EGYM Wellpass / Hansefit membership or gym subsidy
• Healthy & delicious meals in the cafeteria or from our in-house chef Evelyn

Lets make holidays better together!

HolidayCheck is one of Europes leading digital companies for holidaymakers. We bring together under one roof the hotel review and travel booking portal HolidayCheck the tour operator HolidayCheck Reisen and our rental car platform.

Our vision Make holidays better! Our culture Colorful international and diverse! Here people with a wide range of skills and personalities come together to create an inspiring environment full of ideas learning opportunities and team spirit. Sounds like you Then join our team!