Senior Content Strategist, AI Search (Product Marketing)

Semrush is a brand visibility platform empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility so brands are found cited and chosen everywhere search happens. Thats how Semrush gained the trust of over 28 million usersfrom scaling startups to Fortune 500 companies.

Here you own the way you work but we move as one unbeatable team.

We dont just lead the market were busy creating the world where Semrush is an unfair advantage for every marketer.

We move fast in ways to help you grow. Here you have room to experiment keep what works and learn quickly from what doesnt.

Ready to share our ambition and make an impact Then this role may be for you.

Were looking for a strategic and hands-on Content Strategist to own and scale the Enterprise content narrative at Semrush. This role sits at the intersection of Product Marketing Demand Generation Brand and Enterprise GTM helping transform complex product developments industry trends and Semrushs extensive proprietary data into original data-driven thought leadership and campaign content that drives awareness engagement and pipeline.

You will own the Enterprise narrative and editorial strategy connecting our Enterprise messaging to the broader Semrush company story while enabling Demand Gen campaigns with high-impact content across formats and channels. This is not a traditional blog-focused content role youll shape strategic narratives build scalable content systems produce long-form and campaign assets yourself and drive repurposing and distribution across the funnel.

Youll join the Enterprise Product Marketing team and report directly to the Enterprise PMM Director. Youll work closely with Demand Generation Brand Digital Marketing PMM Growth Marketing Content and external partners to create a unified content motion that supports Enterprise growth.

• Develop data-driven thought leadership and original research using Semrushs proprietary datasets partnering with Analytics and subject matter experts to identify meaningful patterns formulate hypotheses interrogate findings and translate complex data into credible compelling market insights.
• Own the Enterprise content narrative and editorial strategy ensuring alignment with the broader Semrush positioning and brand direction
• Build and maintain the Enterprise narrative and theme deck translating product strategy industry trends and GTM priorities into clear messaging frameworks and thought leadership themes
• Own the Enterprise content roadmap editorial calendar and production cadence across Enterprise PMM Brand Owned Media and PLG initiatives
• Translate Demand Generation campaign requirements into compelling audience-focused content deliverables that support Enterprise pipeline goals
• Drive the repurposing and expansion of existing content into new formats and channels including digital ads social assets sales messaging webinars videos and email content
• Partner closely with Product Marketing Demand Gen Brand and Digital Marketing teams to ensure all campaigns and content streams contribute to one connected Enterprise story
• Build scalable AI-supported content workflows to increase production velocity experimentation and asset variety while maintaining high editorial quality
• Collaborate with internal subject matter experts product teams and leadership stakeholders to develop credible differentiated thought leadership
• Build and publish editorial and blog content in the CMS
• Contribute to webinar podcast and event content development in collaboration with internal and external production teams
• Continuously identify opportunities to improve content operations narrative consistency and content effectiveness across the Enterprise marketing motion

Move together. Raise the bar. Learn fastgrow faster. Thats the default. And heres what else is needed to succeed in this role:

• 6 years of experience in B2B SaaS content strategy thought leadership editorial product marketing content or content marketing roles
• Strong understanding of the SEO search AI visibility digital marketing or martech landscape with the ability to translate industry developments into compelling Enterprise thought leadership
• Strong experience creating strategic content for Enterprise audiences and supporting complex GTM motions
• Demonstrated experience developing data-driven thought leadership or original research from large complex or technical datasets. You should be comfortable working directly with data and partnering with analysts to identify patterns test hypotheses draw meaningful conclusions and translate findings into compelling narratives for a business audience
• Exceptional storytelling and editorial skills with the ability to turn complex technical or market topics into compelling narratives and actionable content
• Experience owning content strategy and production across multiple formats including long-form editorial research-driven content sales enablement assets webinars and campaign content
• Proven ability to work cross-functionally across Product Marketing Demand Generation Brand Content and Digital Marketing teams
• Strong understanding of modern content operations editorial planning and content repurposing workflows
• Experience working in fast-paced SaaS or technology companies with evolving products messaging and GTM priorities
• High level of autonomy ownership and strategic thinking combined with a strong execution mindset
• Hands-on experience using AI tools to accelerate research ideation production and content scaling workflows
• Comfortable balancing strategic narrative development with hands-on writing and production responsibilities
• Experience working with CMS platforms and content publishing workflows
• Strong stakeholder management and collaboration skills
• Fluent English written and verbal communication skills

• Unlimited PTO

• Hobby & team building budget allowance

• Employee Support Program

• Loss of family member financial aid

• Employee Resource Groups

Semrush is the leading brand visibility platform empowering marketers to command their online presence and create measurable impact.

Built on the industrys most expansive proprietary dataset Semrush delivers AI-driven insights across GEO SEO Agentic Search Optimization content marketing paid media and social strategy. The company was founded in 2008 and is headquartered in Boston MA with a global presence across North America Europe and Asia.

Weve built something people are proud to be part of. And the awards agree: Great Place to Work DEI Workplace Diversity Champion Award International Inclusion Award Most Women Friendly Employers Best Place for Working Parents. All thanks to 1700 employees who build the company every day.

Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you dont 100% match all requirements dont be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.

We do not discriminate based upon race religion creed color national origin sex pregnancy sexual orientation gender identity gender expression age ancestry physical or mental disability or medical condition including medical characteristics genetic identity marital status military service or any other classification protected by applicable local state or federal laws.

Ready to be a part of this mission Join us!