Sales Director (German-speaking)

Youll be joining a fast-scaling founder-led company that is redefining an entire industry. Founded in 2014 this European B2B signage company has built a premium brand trusted by some of the most recognisable names in retail hospitality tech and luxury think global household brands across Germany Sweden Poland and beyond.

What makes this company unique is its ambition: to become the first truly scalable business in a sector that has historically been fragmented craft-based and impossible to systematise. Through smart processes technology and now AI they are doing exactly that. This is not a startup at zero its a proven business with real revenue real clients and a clear roadmap to European market leadership.

With offices in Berlin Wrocław and Helsingborg theyre at an exciting inflection point and building the senior commercial team to take them there.

This is one of the most important hires the company will make this year. As Sales Director youll architect the commercial engine owning inbound and outbound sales CRM and AI-driven workflow transformation and the full customer experience from first touch to retention. Youll manage and develop a growing team of sales consultants working closely with the founders to shape strategy and execute with discipline.

• Grow and develop the inbound sales team outbound function aftersales and offline conversion
• Own sales team targets and metrics structured planning and execution not gut-feel management
• Drive customer satisfaction and retention of key brand clients
• Oversee the CRM system and full customer journey
• Develop market and customer understanding to inform product pricing and strategy
• Manage client relationships and resolve disputes when they arise

• 3 years of experience in sales with at least some time leading or mentoring a team
• A strong sense of ownership you take responsibility for outcomes not just activities
• Comfortable managing people and holding a team accountable to resultsSolid understanding of CRM systems pipelines and data-driven decision making
• An appetite for AI-native tools and workflow automation you dont need to have built it all before but you need to be genuinely excited about it
• German at native level this is non-negotiableProfessional English
• Based in Berlin or willing to relocate this is an on-site role

• Competitive base salary complemented by bonus packages and additional incentives
• A genuine seat at the table direct access to the founders and real influence over commercial strategy
• The chance to grow into and shape a Head of Sales role at a profitable scaling business
• Berlin-based on-site role with an international mission-driven team

1. 30-minute briefing call with our hiring team a chance to learn more about the role and for us to understand your background
2. 30-minute interview with the CEO and Founder a direct conversation about your experience leadership approach and vision
3. In-person meetings in Berlin if theres a strong mutual fit youll meet the team face to face to discuss the role culture and compensation in depth

If this sounds like the right next step for you wed love to hear from you.