Sales Director DACH

Who we are

At OpenUp our mission is to make mental well-being accessible to everyone. Following a high tech & high touch approach we support companies their employees and their families with proactive and practical mental health services. Through our digital platform clients can access 1:1 check-ins online courses articles videos group sessions mindfulness practices and a team of committed mental well-being experts. As we believe that mental and physical well-being are deeply connected we have also added Lifestyle Experts to our offering focusing on nutrition exercise and sleep. We offer a truly holistic approach that helps people take ownership of their health. Were proud to work with forward-thinking organizations and are committed to raising the bar on accessible care.

OpenUp was ranked in the Top 3 on LinkedIns Top Startups list for& 2025 and is continuously growing. We are expanding our international teams and we are searching for like-minded talent. We are already serving 2000 companies (e.g. Rituals Deloitte Decathlon KPMG and McDonalds) through which 600K employees have access to our product.

About the role

Were building out our presence in the DACH market and are looking for an entrepreneurial purpose driven Sales Director to lead this market with us.

In this role you take full ownership of our commercial success in DACH. You coach and develop our Account Executives shape our go to market strategy and act as our trusted advisor on the German market for the wider organisation. This is not a manage and report role; its an opportunity to build a market from the ground up and lead from the front including closing deals yourself.

Youll work closely with our Business Development Customer Success and Marketing teams as part of a collaborative international commercial team.

You will:

• Own the go to market strategy for the DACH region
• Coach develop and grow a team of Account Executives (currently scaling from 2 to 6)
• Build and expand the market including new B2B partnerships
• Act as the internal advisor and voice of the German market for our (Dutch) headquarters
• Take full ownership of the DACH sales function
• Close deals yourself staying hands on and close to the market

About you

You genuinely enjoy working with people; youre energised by conversations coaching your team and building relationships at different levels.

You bring a combination of drive curiosity and resilience. You take ownership learn from setbacks and continuously look for ways to improve. Youre comfortable operating in a fast paced still to be built environment and enjoy being part of a team that builds together.

Mental well being resonates with you as something that matters and something you want to contribute to.

You have:

• 3 years of leadership experience in B2B SaaS or tech sales ideally within HR SaaS
• A genuine hunter mentality and a strong instinct for go to market
• Experience building or scaling a market or sales team from the ground up
• Enthusiasm for staying personally involved in closing deals not just leading from behind
• Strong knowledge of the German market
• Ambition paired with a warm human way of leading people

What you can expect

Joining OpenUp means being part of a fast-growing company thats doing something meaningful. Youll work with a diverse and international team. We like to have fun together with a lot of team building activities like our weekly borrels and after work sport classes the yearly ski-trip and our Padel tournament. Which makes our work fun challenging and dynamic. Apart from this we offer:

• 1500 annual personal development budget
• ClassPass: OpenUp contributes towards your classpass membership
• Monthly home internet/phone contribution (50EUR)
• Daily healthy and vegetarian lunch at our Amsterdam office.
• Regular office yoga meditation classes or breathing exercises (at our Amsterdam office)
• Flexible work model (hybrid and options for remote work).
• Monthly drinks and company wide summer fest and other fun activities.
• 27.5 vacation days per year.
• Free and unlimited access for you and your family to all our products including our psychologists.

Next steps

Inspired to be part of OpenUp Wed love to hear your story. Apply via our website and well get in touch soon.

If you have questions please visit our FAQ page or reach out directly.

At OpenUp everyone is welcome to apply regardless of age gender background nationality or any other characteristic. What matters to us is high performance a real drive to make an impact and the ambition to become the European market leader. If youre ready to OpenUp join us!

We may use artificial intelligence (AI) tools to streamline parts of our recruitment process. These tools assist our recruitment team but do not replace human judgement. All hiring decisions are made by humans. If you would like more information about how we use AI in the process please contact us.