Product Marketing Manager, Enterprise

Semrush is a brand visibility platform empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility so brands are found cited and chosen everywhere search happens. Thats how Semrush gained the trust of over 28 million usersfrom scaling startups to Fortune 500 companies.

Here you own the way you work but we move as one unbeatable team.

We dont just lead the market were busy creating the world where Semrush is an unfair advantage for every marketer.

We move fast in ways to help you grow. Here you have room to experiment keep what works and learn quickly from what doesnt.

Ready to share our ambition and make an impact Then this role may be for you.

As a Product Marketing Manager (PMM) on the Enterprise Product Marketing team you will own the go-to-market strategy positioning and market narrative for Semrush Enterprises AI Optimization (AIO) and SEO solutions.

This role sits at the intersection of product innovation customer insights and market strategy. Youll help enterprise organizations navigate one of the most significant shifts in digital discovery: the rise of AI-powered search. Working closely with Product Management Sales Customer Success Demand Generation and Executive Leadership youll translate complex product capabilities into compelling stories that drive adoption influence market perception and support revenue growth.

This is a highly visible role supporting one of the fastest-growing and most strategic areas of our business. Beyond traditional product marketing responsibilities youll help shape how Semrush defines and communicates the future of AI visibility search and brand discovery for enterprise organizations.

You will join the Enterprise Product Marketing teama group of strategic market interpreters positioning experts and data-driven storytellers who love solving complex commercial challenges.

• Owning positioning messaging value propositions and executing go-to-market strategies for Semrush Enterprises Al Optimization (AIO) and SEO solutions.
• Defining target audiences customer segments and buyer personas through market customer and competitive research.
• Partnering with Product Management to bring customer and market insights into roadmap discussions while leading launch readiness and cross-functional coordination across Product Sales Customer Success Content PR and Demand Generation teams.

• Acting as the voice of the customer by synthesizing feedback usage patterns win/loss insights and market trends to translate them into actionable recommendations for product and commercial teams.
• Monitoring developments and conducting analysis across Al-powered search SEO digital discovery platforms and competitive solutions to identify opportunities risks and emerging trends.

• Defining and evolving the product and category narrative for Al visibility Al search optimization and enterprise SEO collaborating with Content Communications and Executive stakeholders.
• Identifying opportunities to leverage proprietary Semrush data customer insights and market trends to create original thought leadership supporting analyst relations customer advocacy and external-facing initiatives.
• Creating high-impact sales enablement materials (pitch decks one-pagers battlecards presentations) to equip sales and customer-facing teams with messaging and proof points that improve commercial effectiveness.
• Developing customer success stories use cases and business value frameworks while supporting strategic customer conversations executive briefings and industry events.

• Measuring tracking and reporting on key indicators (adoption pipeline influence market engagement commercial impact) to continuously refine messaging and go-to-market approaches.

Move together. Raise the bar. Learn fastgrow faster. Thats the default. And heres what else is needed to succeed in this role:

• 5 years of experience in Product Marketing Product Strategy Segment Marketing or related B2B SaaS roles.
• Strong understanding of the rapidly evolving Al search ecosystem (LLM-powered search Al assistants brand visibility challenges) and familiarity with platforms such as ChatGPT Google Al Overviews Gemini and Perplexity.
• Proven experience building positioning messaging and go-to-market strategies for technology products with a strong understanding of enterprise buying journeys and sales motions.
• Exceptional written and verbal communication skills with the ability to translate complex technical concepts into clear business value.
• Experience conducting market customer and competitive research showing a demonstrated ability to combine strategic thinking with hands-on execution and data-driven decision-making.
• Strong stakeholder management and cross-functional collaboration skills to operate effectively in fast-moving environments.
• Intellectual curiosity and a passion for understanding emerging technologies market shifts and the future of digital discovery

• Experience in SEO search marketing content marketing or digital marketing platforms specifically working with Al-driven products LLM technologies or generative Al applications.
• Experience creating original research thought leadership programs or data-driven industry reports.
• Familiarity with enterprise software buying processes and Fortune 500 organizations.

#LI-Hybrid

• Unlimited PTO

• Hobby & team building budget allowance

• Employee Support Program

• Loss of family member financial aid

• Employee Resource Groups

Semrush is the leading brand visibility platform empowering marketers to command their online presence and create measurable impact.

Built on the industrys most expansive proprietary dataset Semrush delivers AI-driven insights across GEO SEO Agentic Search Optimization content marketing paid media and social strategy. The company was founded in 2008 and is headquartered in Boston MA with a global presence across North America Europe and Asia.

Weve built something people are proud to be part of. And the awards agree: Great Place to Work DEI Workplace Diversity Champion Award International Inclusion Award Most Women Friendly Employers Best Place for Working Parents. All thanks to 1700 employees who build the company every day.

Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you dont 100% match all requirements dont be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.

We do not discriminate based upon race religion creed color national origin sex pregnancy sexual orientation gender identity gender expression age ancestry physical or mental disability or medical condition including medical characteristics genetic identity marital status military service or any other classification protected by applicable local state or federal laws.

Ready to be a part of this mission Join us!