Principal Product Manager SEOGEO (mfd)
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Job Summary
You work directly with Engineering Data and PR and alongside Senior Search & Product experts. You bring strong search expertise product judgment and a builder mindset. Search is also changing fast. You define at a technical and semantic level how HomeToGo wins across traditional and AI-search surfaces while staying focused on measurable results for the Group.
- Identify the biggest organic growth opportunities across the portfolio and turn them into shipped improvements
- Prioritize where we invest across brands and markets based on expected impact
- Build and launch scalable landing page and content optimization systems
- Own the organic growth target and the roadmap behind it
- Build systems that scale across brands and markets
- Drive complex technical SEO work from problem definition through implementation
- Use data experimentation and automation to improve decisions and scale execution
- Stay close to the product and technical detail and remove blockers quickly
- Set a high bar for SEO and GEO across the organization and keep teams informed on the developments that matter
- Bring 10 years (or equivalent depth) of experience in SEO or organic growth in a large-scale B2C environment
- Have owned meaningful traffic revenue or business outcomes
- Have deep technical SEO expertise and understand how large websites behave in search
- Have built and shipped automation yourself not only scoped it
- Work directly with data and use AI to build workflows that do the repetitive and manual work for you
- Know how to test SEO changes in a multi-brand portfolio and separate real impact from external noise
- Have a well-founded view of AI search including what is measurable today and how SEO and GEO work together
- Can move comfortably between portfolio-level decisions and implementation detail
AI-first culture: Leverage a world-class AI ecosystem with Google Enterprise Slack AI and SOTA model access via Copilot Claude or LiteLLM. By using our custom agents for automation and knowledge management youll become a first-class adopter of the AI workflows defining industry best practices.
Flexible hybrid work:Work remotely up to 50% of the year including up to 63 days ofwork from anywhere within the EU and UK.*
Competitive compensation:Market-aligned salary plus stock options for eligible roles.
Generous time off: 27 vacation days to start increasing with tenure to up to 32 days.
Dog-friendly offices:Bring your four-legged friend along our offices welcome well-behaved dogs.
Relocation & visa support:Full visa sponsorship and relocation support for international hires joining our Berlin office.*
Growth & development:German classes masterclasses and cross-team mentoring.
Commuter & mobility perks: Monthly subsidy for the Deutschland-Ticket and tax-advantaged bike leasing via salary conversion.
Wellbeing & fitness: Mental health support resources and subsidized sports memberships.
Travel & lifestyle perks: Exclusive discounts via HomeToGoFriends Travel Industry Card deals and 20% off Union Berlin fan gear.
- Climate responsibility: We practice responsible stewardship daily and embed ESG at the heart of our operations while collaborating with Plan A to stay accountable for our carbon footprint and environmental impact.
Protect Yourself From Recruitment Scams
At HomeToGo we care deeply about the integrity of our hiring process and the safety of our candidates. Please note:
- All legitimate job opportunities are listed on our official Careers Page.
- Any communication from us will come from address.
HomeToGo is the SaaS-enabled marketplace with the worlds largest selection of vacation rentals listing millions of offers from thousands of trusted partners including Vrbo and TripAdvisor. From vacation homes cabins beach houses apartments condos house boats castles farm stays and everything in between HomeToGo combines price destination dates and amenities to find the perfect accommodation for any trip worldwide.
Founded in 2014 HomeToGo operates localized apps & websites in more than 30 countries across Europe North America South America Australia and Asia-Pacific. HomeToGo also operates brands such as AMIVAC atraveo Casamundo e-domizil EscapadaRural Kurzurlaub Kurz Mal Weg and Wimdu.
HomeToGo is an Equal Opportunity Employer committed to hiring and nurturing exceptional talent representing various backgrounds perspectives and skills. We are authentically candid and open-minded fostering a safe environment for diverse opinions. Our hiring decisions are based on qualifications merit and business needs. We do not discriminate against race ethnic origin gender sexual orientation religion political ideological or religious views disability or age.
We are committed to creating and maintaining a workforce of equality and diversity at HomeToGo and to provide opportunities to everyone. We therefore welcome your application even if you arent completely confident that your experiences fit the job description criteria. We would really love to get to know you!
Required Experience:
Staff IC
About Company
HomeToGo is the SaaS-enabled marketplace with the world's largest selection of vacation rentals, listing millions of offers from thousands of trusted partners, including Booking.com, Vrbo and TripAdvisor. From vacation homes, cabins, beach houses, apartments, condos, house boats, cast ... View more
