Portfolio Marketing Manager Commercial HVAC Solutions
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Job Summary
About Us
We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering design and manufacturing combined with category-leading brands in compression controls software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.
Whether you are someone looking for a career change a professional an undergraduate student exploring your first opportunity or recent graduate we have opportunities that will allow you to innovate be challenged and make an impact. Join our team and start your journey today!
We are looking for aPortfolio Marketing Manager - Commercial HVAC Solutionsto drive the go-to-market strategy commercialization and growth of our Commercial Comfort portfolio.
Acting as the bridge between Product Management Sales Marketingand ApplicationEngineeringyou will translate product and market strategies into compelling value propositions impactful marketing campaigns effective sales enablement tools and successful product launches. You will play a key role in helping our organization win in the market by ensuring our solutions are differentiated customer-focused and aligned with businessobjectives.
The portfolio primarily focuses oncompression technologies power electronics flow controlsand controllers forcommercial comfort applications.This role offers the opportunity to shape the commercialization of both existing and futuresolutionswhile working closely with senior leaders and cross-functional teams.The area of responsibility is Europe but given the intrinsic global nature of the businesstherellbe frequent interaction withpeersfromother regions.
Key Responsibilities of the role:
Develop and execute go-to-market strategies including portfolio positioning target audiences messaging frameworks launch plans and KPIs.
Translate market customer and product insights into clear differentiated value propositions.
Lead commercialization activities for new product introductions and portfolio growth initiatives.
Create and manage marketing campaigns tailored to different customer segments personas and buying journeys.
Conduct persona mapping and customer journey analysis to better understand decision-making processes and engagement needs.
Develop sales enablement tools competitive insights presentations training materials and customer-facing content.
Train and support sales teams on value propositions market positioning and customer engagement strategies.
Support business development activities by equipping sales teams with the tools and insights needed toidentifyand win opportunities.
Prioritize and support the development of digital tools such as ROI calculators product selection tools and competitive comparison resources.
Coordinate input from Product Management Sales Marketing Engineering and Supply Chain teams to deliver cohesive commercialization plans.
Continuouslyoptimizego-to-market strategies using customer feedback market insights and performance data.
Monitor market trends and customer needs toidentifygrowth opportunities and strengthen portfolio performance.
Required Qualifications:
University educationinEngineeringMarketing Business ora related field.
3 to 8 years of experience within the HVAC industry.
Background in product marketing portfolio marketing technical marketing application engineering sales ora related commercial role.
Strong understanding of thecommercial HVACsaleschanneland customer buying process.
Experience supporting product launches commercialization activities and go-to-market initiatives.
Excellent communication presentation and stakeholder management skills.
Customer-oriented mindset analytical skills businessacumenand strong execution skills
Ability to translate technical concepts into compelling customer-focused messages and value propositions.
Strong commercial awareness and customer-centric mindset.
A proactive hands-on approach anda strong senseof ownership.
Excellent stakeholder management and influencing skills.
Fluent in English. Other European languages are an asset.
Preferred Qualifications:
Expertisein commercial HVAC parts and/or systems such as heat pumpschillersor boilers
Experienceincreating sales enablement tools and delivering training to commercial teams.
Ability to work effectively across technical commercial and marketing functions in aglobalmatrix organization.
About the Location:
This role is based inAachen Germany with a hybrid working model that combines collaboration in the office with the flexibility of remote work.
Located at the heart of Europe Aachen is a vibrant city known for its strong engineering heritage international atmosphere andclose proximityto Belgium and the Netherlands. The region is home to world-class research institutions advanced manufacturing and a thriving technology community making it an excellent environment for professionals passionate about innovation and sustainable technologies.
As part of our Aachen-based teamyoullhave the opportunity to collaborate closely with colleagues across Product Management Engineering Sales Marketing and Supply Chain while contributing to solutions that support the future of commercial heating cooling and climate technologies.
Our Commitment to Our People
Across the globe we are united by a singular Purpose: Sustainability is no small ambition. Thats why everything we do is geared toward a sustainable futurefor our generation and all those to come. Through groundbreaking innovations HVACR technology and cold chain solutions we are reducing carbon emissions and improving energy efficiency in spaces of all sizes from residential to commercial to industrial.
Our employees are our greatest strength. We believe that our culture of passion openness and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people beginning at onboarding and through senior leadership so they can thrive personally and professionally.
Flexible and competitive benefits plans offer the right options to meet your individual/family needs. We provide employees with flexible time off plans including parental leav vacation and holiday leave.
Together we have the opportunity and the power to continue to revolutionize the technology behind air conditioning heating and refrigeration and cultivate a better future. Learn more about us and how you can join our team!
Our Commitment to Inclusion & Belonging
At Copeland we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds and with diverse perspectives are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.
Equal Opportunity Employer
Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex race color religion national origin age marital status political affiliation sexual orientation gender identity genetic information or disability. We are committed to providing a workplace free of any discrimination or harassment.
Work Authorization
Copeland will only employ those who are legally authorized to work in the Country in which they apply. This is not a position for which sponsorship or work authorization will be provided.
No calls or agency requests please.
Required Experience:
Manager
About Company
White-Rodgers is a leading manufacturer of thermostats, valves, controls and system protectors for the heating, air conditioning, and refrigeration industry.
