ORGANIC GROWTH (founding team pre-launch consumer brand)

GASOLINA provides next-gen nutrition at the intersection of supplements and lifestyle products.
For our go-to-market we are launching MAN IN A CAN - the worlds first functional beverage optimised for mens health - in mid August. Thereby we are creating an entirely new product category - with interest validated through 6000 test persons.
With both a very unique brand & product we have high ambitions to become one of the relevant European lifestyle brands for the health-conscious & wellbeing-minded.

Leading Organic Growth you own how the world meets the brand before anyone ever buys. Brand image community engagement creator & brand collabs B2B partnerships and guerrilla stunts - you engineer the consumer touchpoints that create the movement people will want in on. Youll work directly with the founder own real budget from day one and build the entire organic growth engine from 0 to 1.

Our promise: high exposure high responsibility high velocity while buidling one of the most unique consumer brands today.

Given a certain seniority a Co-Founder role is conceivable as well

• Work directly with the founder to make the brand spread & convert
• Grow the community and turn warm followers into die-hard fans & repeat buyers
• Iterate the brand & product positioning to achieve product-market-fit
• Build & manage creator partnerships - recruit young lifestyle-aligned creators; own seeding & sample logistics
• Land brand collaborations with aligned fitness health & lifestyle brands
• Build gym and other brick-and-mortar sales partnerships
• Plan & execute live activations - workout/run clubs expos field sampling guerrilla stunts

• 1 year full-time experience OR various high-impact internships at consumer brand or in high-performing environment (startup consulting VC finance)
• Very good English & German
• Based in Berlin Munich or willing to relocate
• Excellent visual taste and cultural grasp
• Abilty to analyse problems paired with rigorous drive to solve them and get things done
• Profound passion & hunger to build a brand from the ground up and make it big

• #1 hire next to WHU founder with full 0 to 1 exposure substantial responsibility and vast creative head space
• Considerable founding team equity options
• Clear path to Head of to long-term C-level role as the company scales

Were just getting started and have the major ambition to become the coolest brand creating food & beverage innovations that work like supplements and feel like lifestyle products.

If that mission lights you up and you dont back down from an actual challenge we want to hear from you.