Mandatory internship performance marketing and social media
Job Summary
VAERM is a young brand on a mission to redefine warmth. Our first product the VAERM bottle is an electric hot water bottle with patented heating technology developed in Germany: warm in minutes five heat levels no boiling water no leaks. We sell direct-to-consumer across Europe and are growing fast with more than 10000 orders so far. Now were looking for someone who wants to help build a brand from the ground up with real responsibility from day one.
Plan launch and optimize paid campaigns on Meta (Instagram & Facebook) and other channels from targeting and budgets to A/B tests and reporting.
Create ad creatives including short-form video static ads and UGC-style content and iterate based on performance data.
Support media buying decisions and analyze KPIs such as ROAS CPA and CTR.
Manage our Instagram presence: content planning posting community management and trend scouting.
Source brief and manage creators and influencers and coordinate brand collaborations.
Contribute your own ideas on how VAERM should look sound and grow.
Youre enrolled at a university and need to complete a mandatory internship (Pflichtpraktikum) as part of your studies ideally in marketing communications media business or a related field.
You have a strong interest in performance marketing social media and D2C brands.
Youre analytical and creative at the same time and you enjoy working with numbers as much as with content.
You work independently take ownership and communicate clearly.
Very good German and/or English skills.
Nice to have
First experience with Meta Ads Manager or other ad platforms.
Video editing skills (e.g. CapCut Premiere Pro DaVinci Resolve).
Hands-on experience with Instagram growth content creation or influencer marketing.
Familiarity with Shopify or e-commerce analytics.
Real responsibility for campaigns with real budgets not just busywork.
Direct collaboration with the founders and short decision paths.
Insight into every part of building a D2C brand: product marketing sales and operations.
Hybrid working model with flexible hours.
Room for your own ideas and a steep learning curve.
About Company
Craftly is an innovative e-commerce company in the DIY spirits and gifting space. We combine creativity with technology, always striving to stay one step ahead. Join our dedicated and friendly team in Berlin, Kreuzberg, and help us grow smartly and sustainably, creating memorable DIY ... View more