Manager, Brand Marketing, AGS Converse

WHO WE ARE LOOKING FOR

At Converse were looking for a brand marketing leader who deeply understands the Converse ecosystem youth culture and evolving consumer and creator trends. You bring a strong connection to marketplace partners and can translate global brand vision into culturally relevant locally resonant storytelling.

You are highly collaborative with the ability to connect across global and in-country teams to build impactful marketing strategies. You demonstrate strong communication presentation and relationship-building skills alongside proven expertise in project and budget management.

You are data-informed with experience leveraging marketing tools analytics and insights to shape decisions and drive impact. Above all you are passionate about growing yourself growing together with others and growing the business

WHAT YOU WILL WORK ON

You will lead end-to-end seasonal brand marketing planning for the country translating global brand strategies into locally relevant culturally impactful executions.
You will build and deliver integrated marketing plans that energize creators and consumers elevate key brand stories and drive marketplace and business impact. This includes developing hyper-local content activating key city-led programs and ensuring seamless execution of seasonal gameplans.
You will also oversee budgeting reporting and performance tracking ensuring continuous optimization of marketing strategies and strong alignment with business objectives.

KEY RESPONSIBILITIES

• Seasonal Strategy: Translate and tailor global brand stories into locally relevant plans definingkey brand moments and recapping performance in partnership with global teams.

• Recommend & Activate: Identify and drive key city-led brand product and marketplacemoments partnerships and programs that energize consumers.

• Content & Storytelling: Lead development of hyper-local content briefs based on globaldirection to connect with country-level creators and audiences.

• Planning & Execution: Lead end-to-end seasonal planning and ensure excellence in executionof gameplan milestones across stakeholders.

• Budget Ownership: Drive strong financial discipline through robust budgeting and projectmanagement processes.

• Reporting & Optimization: Own performance tracking across brand and marketing initiativesusing insights to inform and improve future strategies.

• Consumer Insights: Stay on the pulse of youth culture creator trends and marketplaceevolution to identify growth opportunities.

• Cross-functional Collaboration: Drive connectivity across country and global teams to buildholistic marketing plans.

• Team Leadership: Develop coach and lead a high-performing team.

WHO YOU WILL WORK WITH

• In-country Marketing team

• In-country Global Growth / Sales teams

• Global City Marketing team

• Global Brand Management

• Global Brand Creative

You will act as a connector across global and local teams to ensure alignment integration and strong execution of brand strategies.

EXPERIENCE AND QUALIFICATIONS

• Strong understanding of the Converse ecosystem youth culture creator trends and consumerbehavior

• Deep knowledge of marketplace partners segments and culturally relevant engagementstrategies.

• Proven experience in marketing planning storytelling and integrated campaign execution.

• Strong budget management and project management capabilities

• Experience with marketing tools analytics and data synthesis

• Excellent communication presentation and relationship-building skills

• Ability to work cross-functionally in a matrix organization

• Demonstrated leadership skills including:

* Acts with courage
* Leads change
* Fosters teamwork
* Values differences
* Cultivates innovation
* Drives accountability and clarity
* Wins with consumers

Deadline to apply - 16th June 2026