Lifestyle Sales Representative (mfd)

Are you ready to shape the future of three iconic lifestyle brands

Were looking for a passionate and driven Lifestyle Sales Representative to join our Packs team representing Eastpak JanSport and Kipling across key markets in the GAS region.

These three distinct brands are united by a shared spirit of self-expression discovery and resilience. Together we celebrate individuality and inspire people to move through life with confidence and purpose.

This position is based in Hamburg Germany.

Letstalk about the role!

As a Lifestyle Sales Representative you will play a key role in driving the growth of Eastpak JanSport and Kipling Brands in one of our most strategic regions.

You will manage a defined portfolio within Germany with a strong focus on the northern region and its lifestyle-driven distribution landscape reporting to the Senior Sales Manager GAS.

Acting as the voice of the market you will identify and unlock opportunities across sales marketing and product ensuring strong local execution aligned with the wider EMEA strategy. Your goal is to meet and exceed seasonal and annual targets while driving sustainable growth. A key priority will be to develop existing accounts while expanding into new lifestyle channels increasing brand presence and reaching new consumers.

How You Will Make a Difference

You will achieve this in the following pillars by:

Strategy

• Build strong long-term partnerships tailored to local market dynamics

• Own and drive the regional account strategy aligned with EMEA Go-To-Market priorities

• Analyze market trends competition and consumer behavior to identify growth opportunities

• Strengthen brand visibility and storytelling at point of sale

Revenue

• Deliver against sales and profitability targets

• Develop and execute account-specific plans

• Drive sell-in and sell-through performance across the region

Process & Distribution

• Execute the seasonal Go-To-Market process with strong local adaptation

• Build relationships with key decision-makers and influencers

• Shape distribution and assortment strategies to support brand positioning and growth

Skills for Success

Were looking for someone who brings:

• 3-5 years of experience in lifestyle sales (bags backpacks luggage apparel) in Germany

• Willingness to travel up to 80% of the time

• Strong influencing skills in a matrix environment

• Strategic mindset with attention to detail

• Excellent relationship-building negotiation and communication skills

• Strong planning and prioritization abilities

• Hands-on collaborative approach with a strong drive to succeed

• Proficiency in Microsoft Office

• Fluent in German and English

This post is not eligible for relocation

Whats in it For You

Were in the business of unleashing human potential driven by the ideas energy and commitment of our people. Thats why we offer comprehensive benefits that encourage mental physical and financial well-being for all VF associates. When it comes to benefits were the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do

• An inclusive international environment where people of diverse backgrounds lifestyles and nationalities love working together

• Be part of an iconic lifestyle brand in a multi brand multi countries organization

• A discount of 50% on all VF brands

This post is not eligible for relocation support

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Our purpose unites us and leads us to pursue our goals together. This is our calling. Learn more at

Free to Be Inclusion & Diversity

As a purpose-led performance driven company we strive to foster a culture of belonging based on respect connection openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you likewhat you have read and want to join our teamthen we would like to hear from you! Apply visit or follow us on our LinkedIn and Instagram pages see you there!

Hiring Range:

annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan sales incentive orcommissionpotential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.