Lead Video Editorin Ads Performance Marketing (mwd)

Our mission at HEY HOLY: Taking dog health to the next level through nutrition. Instead of one-size-fits-all we focus on breed-specific functional food developed with veterinarians and with the goal of enabling every dog to live a long healthy life.

What began as an idea in 2022 is today a rapidly growing DTC subscription model serving over 20000 dogs. Our 15-person team is set to grow to over 35 by the end of 2026 now is the perfect time to join.

We dont believe in off-the-shelf products. We develop nutritional solutions for dogs that have real impact for the dogs and for their owners. Products like that dont just convince logically they inspire emotionally and turn first-time buyers into true fans.

Great products need great stories. Thats why were building our video ad team in-house: a team that makes people feel what our products mean for their dogs and that is fast creative and driven by data. As Team Lead Video Ad Editor youll lead that team and set its standard.

You lead and coach our video editing team (one junior and one mid-level editor) so that together you produce top-performing ads on time and at a high level. You report to the Director of Performance Marketing and stay hands-on as an editor yourself.

You coach the team to create ads that perform following current trends and getting faster over time. Thats the standard for everything you do.

You set up the teams workflow and the tools and processes that power it (templates naming conventions review loops AI-assisted workflows) to boost output speed and quality and you prioritize briefs together with the performance marketing team.

You edit short-form direct-response video ads for Meta yourself built on strong hooks visual storytelling and well-placed text sound and design.

You turn performance briefs concepts and raw material (UGC brand native) into ads that capture and convince new customers.

You use data (hook rate VTR CTR CVR) to decide what to iterate on next and teach your team to read and apply these insights.

You keep an eye on ad creative and platform trends and bring best practices from the DACH region and international markets into the teams work.

Getting in front of the camera yourself is a plus as is organizing small shoots or UGC setups to test new ideas quickly.

• At least 4 years of experience editing paid social video creatives (Meta TikTok is a plus) in e-commerce or D2C with a clear direct-response focus.

• Close day-to-day work with performance marketing or media buying teams and a solid understanding of how creative performance is measured.

• First leadership experience formal or informal such as mentoring junior editors reviewing the teams work or owning a creative workflow. You dont need extensive years of people management but you want to grow into the role and should own the teams output.

• Experience with UGC brand and native formats and a strong sense of visual storytelling pacing sound design and copy.

• Understanding of performance KPIs (hook rate VTR CTR CVR) and the drive to turn insights straight into new iterations.

• Proficiency in Adobe Premiere After Effects CapCut DaVinci Resolve or similar tools.

• Very good German and good English (at least B2) for working with our target audiences.

• Flexibility that fits you: Whether in our office in Frankfurt am Main or on your hybrid days in your own homeoffice in Germany find a rhythm that works for you

• Lots of responsibility and creative freedom: You get real ownership areas and the chance to actively shape the role with your input and pace

• Fast development possible: Those who step on the gas with us grow along in responsibility competence and perspective

• Open and honest communication: We live direct exchange give clear feedback and look forward to your input

• Individual training budget: We invest in your personal and professional development because your growth is also our growth

• Access to Corporate Benefits and Wellpass: So you can do something good for yourself outside of work too

• Free HEY HOLY food: Because happy dogs are just as important as happy people!

• 28 Vacation Days Christmas Eve and New Years on us

We value Diversity!

We believe in the power of different perspectives and seek team members regardless of how they look where they come from whom they love or what they believe.

What counts for us are your skills and your willingness to not only grow yourself but also support others in their development. Because only together are we truly strong!

Our mission is clear: We want to grow to enable as many dogs as possible to have a better life. For this we need people with different experiences perspectives and strengths. Because were convinced that teams with diverse complementary abilities are the most successful

Read our full JEDI commitment statement on our website.