International Influencer Marketing Manager (mfd)

Ready to rethink nutrition At yfood weve been pioneering good food for everyday life since 2017 offering balanced convenient and truly delicious options. With our products weve created an entirely new category: Smart Food. Active across Europe growing fast and always on the lookout for fresh ideas. If you want to be part of a dynamic team thats revolutionising the food industry yfood is the place for you.

As an International Influencer Marketing Manager you will play a key role in expanding yfoods presence across new and emerging international markets.

You will be responsible for building scalable influencer marketing structures managing external agencies & partners and driving influencer collaborations that strengthen brand awareness and commercial impact across multiple countries.

This is a highly entrepreneurial role offering the opportunity to help establish yfood in new markets such as Spain Portugal Poland and the Czech Republic. You will shape local influencer ecosystems from the ground up while contributing to yfoods international growth story.

• Take ownership of managing and developing relationships with external influencer agencies across multiple international markets ensuring campaigns are executed in line with yfoods internal processes quality standards KPIs and reporting expectations.
• Support the launch and growth of new international markets by collaborating closely with local partners agencies and influencers across countries such as Spain Portugal Poland and the Czech Republic.
• Serve as the main point of contact for agency and partner management alignment and performance monitoring while helping to establish scalable influencer marketing structures.
• Identify source and manage end-to-end influencer campaigns as a support across international growth markets working with influencers of all sizes on Instagram YouTube Twitch and TikTok to build strong and diverse communities aligned with the yfood brand.
• Develop creative campaign concepts and briefs that enable influencers to produce authentic high-performing content.
• Track analyse and optimise campaign performance and KPIs while sharing insights learnings and best practices with internal stakeholders and external partners.
• Support performance-driven initiatives such as affiliate collaborations discount code tracking whitelisting/paid amplification and influencer-led paid media campaigns where relevant.

• A degree in Marketing Communications Business or a related field.
• 24 years of experience in influencer marketing ideally within an international or multi-market environment.
• Proven experience managing agencies influencers and external partners combined with a strong understanding of the international social media and influencer landscape particularly across Instagram TikTok YouTube and Twitch.
• Strong intercultural communication skills and the ability to collaborate effectively with people from diverse cultural backgrounds. You have a strong sensitivity to cultural differences local trends and market-specific consumer behaviour.
• A hands-on mentality and the ability to work independently in a fast-paced dynamic environment. You are confident working with KPIs campaign reporting and performance-driven influencer marketing initiatives.
• Fluent English skills (C2 level); Spanish is a plus and additional European languages are considered beneficial

Were a little different and thats exactly what makes us who we are:

• Passion: Were passionate about what we do. Full of energy optimism and hungry for whats next.
• Responsibility: We have each others backs take responsibility and give it our all when it really matters.
• Professionalism: We take our work seriously but not ourselves too much. Were open straightforward and always on equal footing. No bullshit no egos. Just teamwork.
• Innovation: We prefer Why not over Thats how its always been done. We love new ideas unconventional approaches and never stand still

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood goes international. Although Germany is our home base we have created a dynamic and colorful environment with our international markets where many exciting topics are waiting for you.
• Agility is key. Thats why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
• Go with the flow. You receive a monthly subsidy of 30 for your public transport ticket and can lease a bike at attractive conditions through JobRad.
• Vacation is important. Thats why we give you 30 days of paid vacation per year.
• yfood keeps you fit. For this purpose we offer workshops and campaigns (e.g. Yoga Breathwork Soccer Pickleball) as part of our health management &
• Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products varieties or flavors before anyone else. Otherwise theres as much yfood as you can carry for free of course in all our offices but also if you work remotely.
• As a start-up you often have to fight with clichés. But some of them are true. Thats why we also offer a fruit basket your free caffeine kick or the still water.
• Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.