Head of Marketing Data & AI (mfd)

• Grow and coach a team across brand content social digital and product marketing; with honest feedback clear standards and structured ways of working.
• Define roles collaboration models and processes that scale with a fast-growing organization.

• Continuously develop the brand identity; logo value propositions and visual language (online and offline) that position zeroG as an AI and data partner for aviation organizations globally.
• Keep positioning sharp and consistent as the company and its portfolio grow.
• Nurture and evolve zeroGs employer brand with fresh ideas that keep us visible and credible as a place to work helping attract and retain top data and AI talent in a competitive market.

• Design and run the go-to-market strategy for the AI and data portfolio driving internal adoption across the Group and expansion into external markets.
• Shape messaging and sales materials for global trade fairs and international stakeholders translating operational expertise into scalable offerings.

• Represent zeroG at global aviation trade fairs and industry events shaping our presence and making the message land with international stakeholders.
• Own PR and media relations and plan and organise events; from our own formats to conference appearances that build reputation and reach.

• Own the tone-of-voice and storytelling guidelines that keep communication consistent through rapid growth.
• Land zeroG in the media that matters; earned features advertorials and formats like the Data Waypoint podcast that make our use cases and products tangible.

• Set data-driven SMART KPIs aligned to company strategy and track progress through quarterly business reviews (QBRs).
• Use market research and competitive analysis to spot where marketing can open the next opportunity.

• Marketing Leadership:8 years in marketing communications or go-to-market with a proven track record of building and scaling a function. Youve built a brand grown a team and know the difference between activity and impact.
• Brand & Storytelling Craft:You turn complex technical capability into clear positioning and stories that land; with executives engineers and the market alike.
• Builders Mindset:You write the playbook you dont follow one. You see whats missing design something that works and bring others along without overcomplicating it.
• People-First Leadership:You lead with warmth and hold high standards. Your team feels trusted coached and clear on where theyre going.
• Communicator Across Levels:From technical experts to airline executives to press you read the room and make your point land. Fluent in English; German a strong plus. Willingness to travel is a must.
• AI Fluency:Ability to speak credibly about data and AI solutions (GenAI computer vision NLP) and to market them without overpromising.

• We dont expect you to tick every box. If this speaks to you lets talk.
• We care more about how you think lead and build than about what your job title was before.
• This is a role with real scope - and genuine room to shape it as zeroG grows.

Why youll love working with us:

• Take initiative and watch your contributions drive real change in our dynamic environment.

• We prioritize creativity open dialogue and teamwork over rigid structures ensuring every voice is heard.

• Work alongside an international team of top-notch data specialists who are passionate about creating innovative and elegant solutions with clients from all corners of the world.

• Take advantage of abundant learning opportunities for growth supported by a yearly training budgetto help you develop new skills and advance your career.

• Enjoy a work environment that respects your work-life balance offering flexibility and the option to work from home and the office as it suits you.

• If youre moving to Germany our comprehensive relocation package ensures a smooth transition helping you feel at home from day one.

• As part of the Lufthansa Group family youll benefit from discounted flight tickets from Lufthansa and partner airlines that make exploring the world easier and more flexible.