Head of Global Customer & Market Insights

Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust and its all powered by our commitment to make every single journey extraordinary - including yours.

Ready to unlock your potential with a community of fellow explorers Find your next role at our Berlin HQ or one of our local offices around the globe from New York to Bangkok. Head to take the first step.

Youll be the goto voice of the customer for the organisation - owning our learning agenda elevating brand health measurement and turning research into clear decisions that move the business.

• Own the learning agenda for Brand Marketing: define priority questions map knowledge gaps and align stakeholders on the roadmap.
• Lead brand health measurement: evolve our tracking framework (awareness consideration preference associations mental availability) set targets with Brand leadership and report progress with clarity.
• Run customer research endtoend: drivers/barriers Category Entry Points message/concept testing segmentation and ad/campaign measurement; choose the right methods and balance rigor vs. speed.
• Support Creative Supply Marketing and PR: design dedicated pre/post studies partner selection and campaign readouts that sharpen strategy and creative.
• Make insights accessible and actionable: create crisp pagers and exec summaries run insights roadshows and maintain a searchable library so teams can selfserve.
• Modernize our toolkit: pilot AIassisted analysis and synthesis evaluate vendors/partners and recommend the right stack for speed quality and value.
• Lead with influence: facilitate alignment across Brand PR/Comms Data/Analytics CRM Product Marketing and local market teams.
• Manage and mentor: oversee 1 research freelancer; brief and manage agencies when scale is needed (including RFPs SOWs and budgets).
• Champion ethics and quality: uphold research best practices privacy and inclusive unbiased language in surveys and stimuli.

• Clear learning agenda delivered and adopted; priority questions covered per quarter.
• Brand health targets defined with leadership and tracked transparently.
• Study quality and usefulness (stakeholder CSAT/NPS) and adoption of insights-to-action.
• Timetoinsight and cost efficiency through better tooling partners and AIassisted workflows.

• 10 years in insights research strategy or brand analytics (agency or clientside); travel marketplace or consumer tech is a plus not a must.
• Handson with survey platforms and trackers; comfortable with BI tools (e.g. Looker/GA) spreadsheets and light stats.
• AI adopter willing to leverage the latest tools to fast track their expertise.
• Experience designing and running segmentations brand/creative testing and campaign effectiveness studies.
• Vendor and budget management;
• Experience coaching a small team or freelancers.
• A track record turning mixed signals (reports trackers qual/quant experiments) into simple decisionready recommendations.
• Strong research craft: from writing tight briefs to method design sampling avoiding bias and storytelling with evidence.
• Strategic communication: you translate data into so what / now what tailoring depth for execs vs. working teams.
• Influence and facilitation skills: you build trust align diverse stakeholders and can say not now when priorities compete.
• Curiosity and creativity: you test new tools keep up with industry thinking (behavioral science jobstobedone consumer psychology) and know when to borrow vs. build.
• Excellent written and spoken English; additional languages are a plus.

• Annual personal growth budget and mentorship programs for continuous learning and development
• Work from anywhere in the world for 30 days per year
• A hybrid working approach with three days of in office collaboration (Mon Tue Thur) and two days of optional at home focus time.
• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events
• Monthly transportation and fitness budget
• Discounts for you your friends and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits

And more

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture check out how we hire and life at GetYourGuide. If you have any further questions please dont hesitate to get in touch at .

Our commitment is that every qualified person will be evaluated according to their skills regardless of age gender identity ethnicity sexual orientation disability status or religion. Please refrain from including your picture and age with your application.

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