Head of Content Strategy

DEADLINE FOR APPLICATIONS

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ABOUT WFP

The World Food Programme is the worlds largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact of climate change.

At WFP people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse committed skilled and high performing teams selected on merit operating in a healthy and inclusive work environment living WFPs values (Integrity Collaboration Commitment Humanity and Inclusion) and working with partners to save and change the lives of those WFP serves.

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WHY JOIN WFP

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive diverse and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training accreditation coaching mentorship and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country regional and global offices around the world and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

JOB TITLE: Head of Content Strategy
TYPE OF CONTRACT: CST Level II
UNIT/DIVISION: Private Sector Partnerships (PSP) ShareTheMeal
DUTY STATION (City Country): Remote
WORKING SCHEDULE: Monday to Friday full time
DURATION: 11 months
LINE MANAGER/SUPERVISOR: Head ShareTheMeal

BACKGROUND AND PURPOSE OF THE ASSIGNMENT:
The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the worlds largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact of climate change. Around 20000 people work for the organization most of them in remote areas directly serving the hungry poor.
To reach a world with zero hunger WFP is investing in and growing private sector partnerships. ShareTheMeal is WFPs fundraising and awareness-raising app. Free to download the award-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger.
ShareTheMeal currently has more than 1.6 million users worldwide who have shared more than 235 million meals (US$ 188 million). WFP is pursuing an ambitious growth strategy for individual giving and ShareTheMeal is a key driver for this strategy going forward. The team located in Berlin is focused on further developing the app to include new and innovative features and on increasing the engagement of existing users and growing the user base through marketing and communication initiatives.

ACCOUNTABILITIES/RESPONSIBILITIES:
The Consultant reporting to the Head of ShareTheMeal is expected to:
Lead in developing and implementing the content strategy for STM to support business growth
Develop the vision objectives and overall goals for the content strategy to support STMs growth and achieve business objectives e.g. revenues from single and recurring donations
Develop strategy for fundraising campaigns and manage pipeline including launch and communications around emergency campaigns
Drive the execution of the strategy; Set yearly and quarterly goals and KPIs; monitor present and own results from the content decisions
Manage the documentation process for creation of new content pieces and of ongoing content (guidelines standards tone voice)
Coordinate the collaboration between the Content and the UX/Product team on new features and epics related to the content strategy including conducting user research and user-centric testing to better understand target audience
Work with Business Intelligence team on deriving data insights to drive business decisions eg. around campaign goals

Lead on the planning and cross-collaboration on marketing themes and objectives
Manage all content sourcing by liaising with Regional Bureaux Country Offices and HQ as well as implement new sourcing strategies together with the PSP Content Hub
Manage content production including agile prioritization and planning
Ensure that the content meets the requirements of WFPs content strategy and brand book as well as STMs brand and tone of voice
Coordinate and ensure excellence in localization for the existing portfolio of 14 languages
Manage workflows on all channels (incl. social media emails push notifications web and in-app)
Manage video production pipeline and oversee video creation for paid and organic channels as well as product
Manage team performance and development
Lead high-performing teams(covering copywriting CRM localization motion design) to create and implement strategic initiatives in support of the goals and priorities across the board
Mentor and coach direct reports and their reports as needed to ensure performance in the team is sustained and continuously improved
Ensure ways of working and team processes optimize for high impact output all the while striking a balance between agility and the need to navigate established external structures
Instil a culture of customer centricity and experimentation based on data and insights
Other
Stay abreast of sector trends in major donor fundraising content and bring relevant learning to the team
Work with our existing global systems policies and processes to deliver the objectives of this role in a compliant collaborative and efficient way
Any other tasks as consummate with the level of experience and required to support the Content team and PSP

DELIVERABLES AT THE END OF THE CONTRACT:
- A content strategy for ShareTheMeal that scales the current operations seamlessly and globally
- Global delivery of content and copy for new app features as well as for CRM campaigns and advertising campaigns across all media channels
- Diverse engaging and impactful in-app fundraising campaigns that support the business needs for scaling ShareTheMeal

QUALIFICATIONS & EXPERIENCE REQUIRED:
Education:
Bachelors degree Masters degree is preferred
Experience:
At least 7 to 8 years of relevant experience across content and project management experience preferably in marketing journalism or communications
Knowledge & Skills:
- Strong writing skills and meticulous attention to detail
- Excellent project management skills with an ability to plan ahead prioritize and work to tight deadlines
- Familiarity with the workings of the WFP internally across regions and country offices including Friends organization
- Experience scaling content operations across multiple geographies and associated languages and local considerations
- Mature judgment with strong interpersonal skills for direct and indirect management and mentoring responsibility of other team members
- Strong influencing and negotiating skills

-Experience with tools like Figma Miro JIRA Confluence Contentful is a majorplus
-Collaborative spirit able to liaise with a wide range of people at all levels andacross different cultures and to act with credibility and diplomacy
-Strong time management skills with an ability to plan ahead anticipaterequirements problems and obstacles and an ability to juggle competingpriorities successfully and to work to tight deadlines
-Self-motivated and able to work with a high degree of autonomy
-Fully committed and motivated to achieve the aims of the World FoodProgramme
-Data-driven approach to decision making with experience in A/B testing anditerative innovation
Languages:
In addition to a high proficiency in written and spoken English knowledge of a second UN language is a plus

WFP LEADERSHIP FRAMEWORK

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Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation please contact:

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REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• All applications must be submitted exclusively through our online recruiting system. We do not consider CVs or applications sent by email LinkedIn or any other channel.

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• If you experience technical issues while submitting your application you may contact us at . Please note that this email is only for technical issues with an application - unsolicited applications or documents sent to this inbox will not receive a reply.

• At the application stage the only required documents are your CV and Cover Letter. Additional documents (passport certificates recommendation letters etc.) may be requested later in the process.

• Only shortlisted candidates will be contacted and invited to proceed to the next stage of the recruitment process.

All employment decisions are made on the basis of organizational needs job requirements merit and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse all forms of discrimination any kind of harassment sexual harassment and abuse of authority. Therefore all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ) International Civil Service Commission (ICSC) FAO Finance Committee WFP External Auditor WFP Audit Committee Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP both during their service and within three years of ceasing that service.