Head of Content Development (Livestream & Video) all genders

Zalando is evolving into a lifestyle destination where inspiration and entertainment (I&E) meet commerce. As the Head of Content Development (Livestream and Video) you will be the primary architect of our Live Commerce and Live Entertainment ecosystem. You will be responsible for creating a strong conversion engine that drives both brand equity and significant GMV.

You will oversee a multi-disciplinary team encompassing format development brand partner collaboration creator management and technical operations to deliver a world-class live annual programming calendar aligned with Marketing cultural and retail moments. This role will predominantly focus on expanding our Live ecosystem alongside ensuring viable content funnels for new and emerging content formats.

• Define and execute the 2026 Live Commerce Strategy structuring programming across three tiers: high-production Tentpoles Expert/KOL in Studio formats and Creator Organic high-frequency market specific streams.

• Scale the local ecommerce programming to capacity optimizing costs and creator efficiencies.

• Assessing new content formats commercial viability in relation to the product and creator strategy and building Business cases for implementation and scale.
  

• Collaborate with Zalando Marketing Services (ZMS) to grow the brand-funded content programming.

• Develop and pitch innovative monetization formats including mono-brand takeovers multi-brand co-funded shows with top creators (KOL) creating repeatable storytelling and cadence throughout the year aligned to major retail moments.
  

• Oversee the casting and scaling of diverse host profiles with category authority and recognised conversion.

• Scale creator campaigns transitioning from flat fees to performance-based compensation models and tiered bonuses tied to sales volume.

• Institute mandatory Training Academies covering camera presence audience interaction pacing and advanced objection handling.
  

• Work alongside Product Engineering and Design to steer the Live platform roadmap and optimize functionality for conversion.

• Partner with Product Management to implement critical UX features including low-latency product pinning interactive giveaway engines and automated shoppable VOD snippets.

• Manage the end-to-end production operations ensuring technical stability and high-quality video feeds across all platforms.

• Optimize post-stream content monetization by repurposing live broadcasts into high-performing short-form assets for PDPs and home feeds.

• Product Marketing leadership: Ensuring we match the right audiences to our live streams across channels and to develop new tactics driving users to watch and consume our content (CRM Paid Simulcasting)

• Leadership Experience: Proven track record of managing high-performing cross-functional teams in digital media e-commerce or live broadcasting.

• Commercial Acumen: Strong understanding of retail economics GMV drivers and the ability to link creative content to conversion metrics.

• Market Knowledge: Deep familiarity with global live commerce trends (e.g. China/Xiaohongshu benchmarks) and the European digital landscape.

• Stakeholder Management: Exceptional ability to navigate complex organizational structures aligning with Marketing ZMS and Product teams.

• Innovation Mindset: Passion for AI integration and emerging technologies that enhance the shopping experience.

Zalando provides a range of benefits heres an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• 27 days of holiday a year to start for full-time employees (1 day for every calendar year up to 30 days)

• 40% off fashion and beauty products sold and shipped by Zalando 30% off Lounge by Zalando discounts from external partners

• Family support including counselling and dedicated services for parents and carers

• Company pension scheme

• Employee shares programme

• Health and wellbeing options including Wellhub

• Mental health support and coaching

• Development through our training platform and biannual peer-to-peer review

• 2 paid volunteering days a year

• Relocation assistance (subject to prior agreement)

If you think you have what it takes we encourage you to apply even if you dont meet every single requirement. You may just be the right candidate for this or other roles!

At Zalando our vision is to be the leading European technology platform for fashion and lifestyle one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes focusing on your qualifications skills and contributions. To support this we kindly ask that you refrain from including personal details such as your photo age or marital status in your CV ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process please let us know we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace: Experience:

Director