Head of C2B Customer Journey – CRO & CRM (fmx)

• Team Leadership: Lead and develop the CRO and C2B CRM managing 1 Team Lead and approximately 6 direct reports. Foster a high-performance culture driven by data and continuous experimentation.

• Strategic Roadmap: Define the vision and quarterly roadmap for the C2B customer journey balancing short-term conversion opportunities with long-term strategic initiatives.

• KPI & Experimentation: Own C2B funnel KPIs from visit to sale; build and lead a high-velocity statistically rigorous A/B testing pipeline.

• AI & Operations: Integrate AI agents into the team defining protocols for trust human oversight and QA.

• Cross-Functional Collaboration: Serve as the primary interface between Marketing Product and Engineering to accelerate improvements. Align with Pricing Acquisition and Operations to optimize the end-to-end experience.

• Customer Insights: Create a holistic understanding of the C2B customer by synthesizing behavioral CRM and research data to provide actionable insights for all stakeholders.

Qualifications :

• Strategic Leadership: Proven experience in leading CRO CRM and lifecycle marketing strategies to drive conversion in high-consideration marketplace environments.

• Experimentation Expertise: Track record of building high-velocity statistically rigorous A/B testing and experimentation programs that deliver measurable business impact.

• Data & Technical Fluency: Skilled in data-driven optimization using tools like SQL and Tableau to identify funnel opportunities and define growth hypotheses.

• Growth Product Management: Expertise in collaborating with Product and Engineering teams to accelerate the implementation of customer journey improvements.

• People & Stakeholder Leadership: Experienced in managing mixed teams and influencing cross-functional stakeholders (Tech Pricing Operations) to achieve strategic objectives.

• Operational Excellence: A structured hands-on approach to translating business goals into actionable roadmaps while maintaining fluency in English and other European languages.

• AI-Enabled Delivery: Experience using AI agents to increase a teams output combined with the judgement to tell a credible agent result from a plausible-looking wrong one and to define where automation ends and human sign-off begins.

Additional Information :

Nice-to-have

• Experience in the automotive industry classifieds or another high-consideration marketplace.
• Technical understanding of web development CRM platforms and product delivery processes.
• Experience optimising a customer journey from initial acquisition through lead generation pricing booking and completed purchase.
• Basic understanding of corporate reporting standards.

Contact

Igor Popov

At AUTO1 Group we live an open culture believe in direct communication and value diversity. We welcome every applicant; regardless of gender ethnic origin religion age sexual identity disability or any other non-merit factor.

Remote Work :

No

Employment Type :

Full-time