Growth & Strategy Manager (mfd)

Language requirement: German (C1) OR Mandarin Chinese (equivalent professional fluency). Professional working proficiency in English required.

MAOMAO is building one of Germanys most exciting Asian food e-commerce businesses combining online grocery content community social commerce and our own consumer brands.

With over 200000 followers across social media an established e-commerce business and a growing team were ready for our next stage of growth.

Were looking for an exceptionally driven analytical and entrepreneurial Growth & Strategy Manager to work directly with our founders drive marketing performance and help scale MAOMAO.

This isnt a traditional marketing role. Were looking for someone who thinks like an entrepreneur takes ownership and has the potential to grow into a leadership position.

• Drive Growth: Identify opportunities to increase revenue customer acquisition conversion average order value and customer retention.

• Scale TikTok Shop & Social Commerce: Help grow one of our most important sales channels by improving livestream performance affiliate partnerships promotional strategies and conversion.

• Own Marketing Performance: Monitor KPIs across TikTok Shop livestreaming social media e-commerce and campaigns. Turn data into actionable improvements.

• Drive Marketing Execution: Take ownership of marketing priorities coordinate our existing marketing and content team monitor progress and ensure initiatives deliver measurable results.

• Lead Strategic Projects: Take ownership of growth initiatives product launches and commercial experiments from idea to execution.

• Work With the Founders: Help make strategic decisions challenge assumptions and turn ambitious goals into measurable results.

• Develop as a Leader: Take ownership of cross-functional projects from day one with the opportunity to progressively assume direct team leadership based on performance.

• 25 years of relevant professional experience ideally in management consulting high-growth startups business strategy growth e-commerce or a similarly demanding environment.

• Strong academic background in business economics management or a related field or equivalent demonstrated ability.

• Excellent analytical and problem-solving skills combined with strong commercial thinking.

• Demonstrated ability to independently manage projects influence stakeholders and deliver measurable business results.

• Entrepreneurial ambitious and comfortable taking initiative and responsibility.

• Someone who doesnt just identify problems but actively develops and implements solutions.

• Strong organizational and communication skills with the potential to lead people and teams.

• Fluent German (C1) OR Mandarin Chinese (equivalent professional fluency) is mandatory.

• Professional working proficiency in English.

• Willingness to work primarily on-site with our team in Berlin.

Experience with TikTok Shop livestream commerce affiliate marketing or social commerce is a strong advantage but not required. Were particularly interested in candidates who combine analytical and commercial thinking with hands-on experience scaling digital businesses.

You dont need to be an expert in every marketing channel. What matters most is your ability to learn quickly take ownership and turn opportunities into measurable results.

• Real Ownership: Work on business-critical projects with measurable impact from day one.

• Direct Founder Exposure: Work closely with founders with backgrounds in venture capital and e-commerce.

• Leadership Opportunity: Develop into a leadership role as the company scales.

• Fast Learning Curve: Gain hands-on experience across growth strategy marketing and operations.

• Build Something Meaningful: Help make Asian food more accessible and exciting for millions of consumers.

• Competitive Compensation: A competitive salary based on experience and responsibility.

• Startup Environment: Fast decisions ambitious colleagues and the freedom to make things happen.

• Existing Infrastructure: Work with an established marketing and content team an active community and our own content production setup in Berlin.

Send us your CV and a short answer to the following question:

Whats one project campaign or initiative you personally drove What was your contribution and what measurable impact did you achieve

Your example can come from consulting startups marketing e-commerce or another relevant setting. Were interested in how you think take ownership and deliver results.

We care more about your ambition analytical ability and execution than your job title or years of experience.

Join MAOMAO and help shape the future of Asian food commerce in Europe.