Growth Marketing Manager Performance Marketing (mfd)

About Placetel

We are all connected by one goal: making communication simple. Placetel stands for modern innovative AI-native communication and CX solutions from the cloud. More than 40000 business customers use Placetel every day to call and collaborate successfully whether in the office at home or on the go. Since our founding in 2008 we have grown continuously and are today part of Gamma Communications. Together we are changing the way people work around the world. Today and in the future.

Your role

As Growth Marketing Manager Performance Marketing you own paid acquisition at Placetel. You bring in the trials and the paying customers that our self-service growth model runs on with real budget responsibility across Google Meta and every channel we have not tested yet.

One thing up front because it shapes how we work: winning SMB customers in Germany looks far more like winning customers for a DTC brand than like classic enterprise B2B. High volume short consideration cycles creative-led measured daily. That is how we run growth and that is the mindset we are hiring for.

What you will do

• Own our paid acquisition budget end to end strategy channel mix allocation and daily optimisation and be accountable for the outcome.
• Plan launch and scale campaigns across Google Ads (Search PMax YouTube) and Meta plus additional channels such as LinkedIn TikTok Reddit native affiliate and comparison portals.
• Manage to unit economics not vanity metrics: trials trial-to-paid CAC payback period and LTV/CAC are your scoreboard.
• Build a systematic testing cadence audiences bidding offers landing pages creative angles with clear hypotheses decision rules and documented learnings.
• Work hand in hand with our Creative Strategist: you brief which angles to test you read the results you decide what scales and what dies.
• Own tracking attribution and measurement together with our analytics and eCommerce colleagues GA4 GTM server-side tracking conversion values offline conversion uploads from the CRM.
• Optimise the full path from ad to trial to paid customer: landing pages signup flow offers and pricing tests together with Growth Product and Sales.
• Open up channels we do not run yet and decide quickly whether they earn a permanent budget line.
• Report performance transparently and in plain language: what worked what did not what we do next.

Who we are looking for

• Several years of hands-on performance marketing with genuine budget responsibility ideally in B2B SaaS and/or in a DTC or high-velocity consumer brand. Both together is the strongest profile we can imagine for this role.
• Pro in one channel solid in the rest. You are the person others ask about Google Ads or Meta and you can competently run the other channels yourself.
• You think in unit economics: CAC payback LTV/CAC and contribution margin are part of your everyday vocabulary.
• Confident with tracking attribution and analytics setups you fix broken measurement instead of waiting for someone else to.
• A real creative instinct: you can judge an ad brief a better one and spot a winning angle before the data fully confirms it.
• Structured tester: hypothesis sample size decision rule learning written down and shared.
• Hands-on mentality and high ownership you make budget calls without needing a committee.
• Fluent German and English. Our customers are German SMBs; you need to feel the language they are being sold in.
• A degree in marketing business business informatics or a comparable field or an equivalent track record that speaks for itself.

Optional and nice to have

• Experience with free-trial or freemium subscription models and self-service checkout.
• Experience with comparison portals affiliate and marketplace channels in Germany.
• Experience running paid in more than one market or language.

What we offer

• Full ownership of a meaningful acquisition budget and direct visible impact on growth and revenue.
• A young ambitious team of marketing product and tech experts with a real growth mentality.
• A company that is deliberately building a digital self-service growth model you will not be fighting the organisation to run modern growth.
• Hybrid working model with flexible hours and a genuine remote culture we care about output not attendance.
• Extensive learning and development opportunities across growth SaaS and AI.
• Central office location in Colognes Südstadt modern workspaces and high-quality equipment. Water coffee and fresh fruit included.
• Open collegial company culture with regular team events.