Growth Marketing Manager

About the Role

We are looking for a Growth Marketing Manager to drive scalable data-driven growth across our key markets.

In this role you will build a structured approach to the full marketing funnel and connect efforts across Marketing and Sales. You will lead cross-functional initiatives and collaborate with both internal teams and external partners to turn insights into execution and measurable business impact.

Your Responsibilities

Own and optimize the growth funnel

• Analyze and improve the end-to-end funnel (traffic leads pipeline)
• Identify conversion gaps and define clear actions to improve performance
• Align closely with Sales to ensure impact on pipeline and revenue

Establish lead nurturing and lifecycle processes

• Define and implement lead nurturing strategies across the funnel
• Develop segmentation lifecycle stages and automation logic
• Collaborate with the Digital Sales team on flows handovers and campaigns

Drive cross-functional growth initiatives

• Initiate and lead growth projects across channels and markets
• Work closely with Paid Marketing Content Field Marketing and Design
• Ensure alignment prioritization and execution across the team

Drive SEO and content growth

• Develop and execute SEO and content initiatives to increase inbound demand
• Collaborate on website structure landing pages and conversion-focused assets
• Manage external partners (e.g. SEO agencies Webflow developers) to ensure efficient execution

Translate insights into action

• Use data and cross-team input to identify growth opportunities
• Turn insights into clear actionable initiatives
• Bring structure and prioritization to growth topics

Qualifications :

Your Profile

• Experience in growth demand generation or performance marketing ideally in B2B tech
• Strong understanding of lead nurturing segmentation and funnel management
• Hands-on experience with SEO and content-driven growth (e.g. SEMrush)
• Experience working with external partners (agencies developers)
• Ability to work cross-functionally and drive initiatives end-to-end
• Analytical mindset with a focus on actionable insights
• Strong communication skills and a structured way of working

What Success Looks Like

• A clearly structured and transparent growth funnel
• Improved lead nurturing and conversion performance
• Well-coordinated execution across teams and external partners
• Measurable contribution to pipeline growth

Why This Role Matters

This role is key to evolving marketing into a structured data-driven growth function with clear impact on business outcomes and strong alignment across teams.

Additional Information :

• A purpose-driven company driving Europes transition toward electric mobility
• Passionate colleagues with a hands-on mentality
• A safe and future-oriented workplace as part of the Kostal group
• Flexible working hours and location
• Great opportunities for career growth
• Extras like gym or yoga class memberships etc

Remote Work :

No

Employment Type :

Full-time