Growth Marketing Lead, DACH

About the Team

Fanatics Collectibles is a new company operating at the intersection of collectibles culture and technology. Backed by world-class investors operators and sports & entertainment partners we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together we are reimagining every part of the collectibles experience for fans partners and creators.

Were looking for a Growth Marketing Lead to drive customer acquisition engagement and revenue growth for Fanatics Collect in Germany.

Reporting to our Germany Country Lead this is a hands-on in-market role responsible for developing and executing a locally relevant growth strategy. Youll turn product launches sporting and cultural moments customer insights and market trends into high-impact campaigns across acquisition CRM lifecycle creators and partnerships.

Youll work closely with our central Growth teamspanning paid marketing lifecycle and influencer marketingto bring global expertise and playbooks into Germany. Youll ensure campaigns are effectively localized identify new opportunities specific to the German market and share insights that can shape our wider growth strategy.

This role suits someone with real startup energy: commercially minded highly analytical and comfortable moving between strategy and execution. Youll be able to identify what needs to be done and make it happenwhether that means building a local growth plan briefing a campaign launching an experiment developing a creator partnership or digging into performance data.

• Develop and execute the local growth marketing strategy for Germany focused on customer acquisition engagement retention and revenue.
• Own the German marketing calendar turning product launches sporting and cultural moments and seasonal cycles into compelling well-executed campaigns.
• Plan and deliver integrated campaigns across paid CRM lifecycle creators partnerships and community channels.
• Translate German customer insights and market trends into clear growth opportunities and campaign ideas.
• Work closely with the Country Lead and Account Management team to align marketing activity with seller priorities and wider commercial goals.
• Ensure global brand and product campaigns are effectively adapted for German audiences.

• Partner with the central Growth team to develop locally relevant customer acquisition campaigns across paid and organic channels.
• Plan and coordinate CRM and lifecycle activity for German customers including onboarding activation retention and re-engagement campaigns.
• Identify opportunities to improve the customer journey and increase conversion repeat purchase and long-term value.
• Develop audience segments messaging and offers based on customer behaviour and market insights.
• Run tests across channels content messaging and promotions using results to continually improve performance.

• Identify and manage relationships with relevant German creators communities and commercial partners.
• Develop campaigns and content that grow awareness engagement and customer acquisition.
• Build partnerships around key sporting cultural and collectible moments that strengthen our presence in Germany.
• Identify high-performing local content and campaign ideas that could be scaled across other markets.

• Define and track key growth metrics across acquisition activation engagement retention and revenue.
• Monitor campaign and channel performance translating data into clear actions and recommendations.
• Use experimentation customer insights and performance analysis to determine where to invest and what to improve.
• Share German market learnings with central teams to help shape wider strategy tools and playbooks.
• Provide clear updates on performance priorities and upcoming growth opportunities.

• 36 years of experience in growth marketing performance marketing lifecycle marketing or a broader commercial marketing role ideally within e-commerce marketplaces live commerce media or entertainment.
• Fluent German and strong working English.
• Experience developing and executing campaigns across multiple growth channels.
• Strong understanding of the customer funnel from acquisition and activation through to engagement and retention.
• Data-comfortable with the ability to track performance run experiments and optimize activity based on results.
• Strong commercial instincts and an understanding of how marketing activity translates into revenue growth.
• A self-starter who can identify priorities and execute independently without needing a fully defined brief.
• Comfortable owning a broad and evolving remit in a fast-paced high-growth environment.
• Strong relationship-building and cross-functional collaboration skills.
• Experience working with creators influencers communities or commercial partners is a plus.
• A passion for sports collectibles or the wider hobby is a strong advantage.

Subject to applicable laws Fanatics Collectibles may choose to run a background check.

Ensure your Fanatics job offer is legitimate and dont fall victim to fraud. Fanatics never seeks payment from job free to ask your recruiter for a phone call or other type of communication for interview and ensure your communication is coming from a Fanatics email address (including @). For added security where possible apply through our company website at salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Frankfurt and may not be applicable to other locations. When determining base pay as part of a final compensation package we consider several factors such as location experience qualifications and training.