Growth Lead (mfd)

is the software brands and agencies use to run UGC marketing at scale. It helps to hire creators track every video on TikTok Instagram YouTube Facebook and Snapchat and pay creators based on performance.

So far the founders have run marketing alongside everything else: SEO and content free tools our newsletter The FYP Leak Google Ads and posts on LinkedIn and X. Tracking and a lot of the scrappy growth work already run on AI automations we built ourselves. Were hiring a Growth Lead for the channels and content that dont automate well and need skill and taste.

This is a hands-on role. You set the plan and do most of the work together with the founders.

• Own growth end to end: the plan the budget and the execution.

• Build a niche audience around creator marketing on LinkedIn and X under your own name. If you already have one bring it. If you dont youre motivated to build it from zero.

• Create the content formats that are hard to automate for example short-form video customer stories founder-led posts and deep dives on what makes UGC perform.

• Test and run any channel that could bring us customers for example LinkedIn X YouTube cold email Google Ads Meta ads organic content AEO (getting cited by ChatGPT Perplexity and Google AI Overviews) Reddit affiliate marketing and B2B creators. Spend most of your time on the channels where quality beats volume.

• For paid channels run the ad accounts yourself: targeting copy creative briefs and budget.

• Run experiments every week. Measure them against signups trials and revenue and keep what works.

• Work with the founders and engineering on positioning launches onboarding and pricing pages.

• Bring in freelancers or agencies where theyre faster and help build a growth team as we grow.

• Youve launched at least two content formats we couldnt have automated and our audience shares them.

• Youve found at least one organic and one paid channel that bring in signups week after week.

• You post on LinkedIn and X every week and your audience in creator marketing is growing.

• Experiments ship every week and each one ends with a written result.

• We have a growth plan for the next six months that you wrote and own.

• About 3 years in B2B SaaS growth or marketing with results you can show in numbers: signups pipeline or ARR. Fewer years are fine if your results stand out.

• Youve grown a B2B SaaS product through organic channels such as SEO content community or product-led loops and you did much of that work yourself.

• Youve run paid acquisition for B2B SaaS from inside the ad accounts. You know what CAC and payback should look like for a self-serve plan compared with a sales-assisted deal.

• Youve owned several channels at once from first idea to live campaign to reporting.

• You move fast. Youd rather ship five small tests this week than one perfect campaign next quarter.

• Youre scrappy. You write the landing page build the campaign and pull the numbers yourself and you know where AI saves time and where it hurts quality.

• You have taste. You can tell a post video or landing page that will land from one that wont and you can make the good one yourself.

• Fluent English. German is a plus.

Nice to have

• An existing audience of marketers founders or creators on LinkedIn or X

• Experience with creator UGC or influencer marketing or with selling to performance marketers and agencies

• Early-stage startup experience ideally as the first marketing or growth hire

• Youve used free tools or data reports as a growth channel

• You own growth and report directly to the CEO.

• per year depending on experience. Virtual stock options (VSOP) are possible for the right person.

• A budget for ads and tools.

• Fully remote from anywhere in a European time zone with in-person team meetups several times a year.

• Short decision paths. If a test makes sense you can run it the same week.

Apply with your CV and answer four short questions. Add links to real work in your application: pages you ranked campaigns dashboards or writing. They tell us more than a cover letter.