Group Product Manager Martech & Adtech (All Genders)

The Group Product Manager will lead the Customer Experience & Communications domain within Acquisition & Retention. This role is accountable for defining the product strategy roadmap stakeholder alignment and business impact across Martech lifecycle communications customer identity and access management progressive profiling personalisation and customer self-service capabilities. 

The role requires a senior product leader who can combine customer lifecycle expertise platform thinking commercial understanding and strong stakeholder management. 

Key Responsibilities 

• Define the product strategy for customer lifecycle Martech identity profiling personalisation and self-service capabilities. 
• Build scalable lifecycle communication and customer engagement capabilities across channels. 
• Strengthen Martech CRM CDP and customer data foundations. 
• Lead the product direction for customer identity registration login access management preferences and account capabilities. 
• Develop progressive profiling capabilities that improve customer understanding and enable better personalisation. 
• Translate business priorities into scalable product capabilities rather than one-off campaign or operational solutions. 
• Improve customer self-service experiences and reduce avoidable friction in account and support journeys. 
• Lead coach and develop Product Managers in the domain. 
• Drive prioritisation discovery roadmap quality and outcome orientation across the teams. 

Scope of Ownership 

The role will cover: 

• Martech and marketing automation 
• Lifecycle communications 
• Customer Data Platform activation and customer data capabilities 
• Customer identity and access management 
• Registration login account and preference capabilities 
• Progressive profiling and zero-party data collection 
• Personalisation enablement across customer journeys 
• Customer self-service capabilities 

Qualifications :

• 812 years in Product Management and 4 years in product leadership role with strong exposure to customer lifecycle Martech CRM/CDP or digital platforms
• Proven track record in building scalable platform-based product solutions in data-rich environments
• Deep expertise in Martech ecosystems personalisation CIAM and customer data (CDP profiling zero-party data)
• Strong ability to define product strategy roadmap and translate business goals into product capabilities
• Experience leading and developing Product Managers with strong stakeholder alignment across Marketing Tech and Data
• Data-driven mindset with solid understanding of analytics experimentation and data governance (e.g. GDPR)

Additional Information :

Headquartered in Munich with offices across Madrid Krakow Wroclaw London and Vienna we collaborate because we genuinely love working together - so youll be at the heart of an incredible multinational team. We trust each other to get the job done which means youll benefit from hybrid working spending 60% of your time in the office and 40% at home. Theres an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path excellent training and support wellbeing offers subsidised transport or bike leasing plus 20% discount across all our products and youll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

A note on compensation: We believe in being transparent about salary ranges. The range shown reflects the full scope that the role can grow into over time depending on experience skills and impact. Most offers are positioned around the midpoint of the range ensuring a fair and consistent approach across our teams.

At zooplus we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid

Remote Work :

No

Employment Type :

Full-time