Global Commerce & Retail Media Specialist (fmd)

About the Role

As Global Commerce & Retail Media Specialist you will play a key role in shaping Essitys global commerce and retail media strategy across Amazon and retailer media networks. Acting as an in-house expert you will drive excellence in campaign execution define global standards and ensure our media investments translate into measurable sales impact.

This role sits within Global Media & Performance and works closely with cross-functional teams including e-commerce customer marketing and external partners. You will contribute directly to optimizing Essitys presence across digital commerce channels and unlocking growth opportunities in an increasingly important area of media investment.

You will report to the Global Performance & Commerce Manager.

What You Will Do

• Support the Global Performance & Commerce Manager in defining and evolving Essitys global commerce/retail media strategy ensuring alignment with overall media brand and e-commerce objectives.
• Develop channel-specific commerce/retail media guidelines standards and best practices across Amazon and retailer media networks staying ahead of platform developments and innovations.
• Define global standards for retail media activation: sponsored products sponsored brands display video and other non-conditional retail media formats.

Amazon Advertising Excellence

• Define global Amazon Advertising standards including campaign structure targeting DSP strategy and full-funnel approaches.
• Establish KPI frameworks benchmarks and optimization opportunities while managing the relationship with Amazon Advertising partners.

Retailer Media Network Management

• Define activation frameworks and standards for key retail media partners ensuring alignment across global regional and local teams.
• Manage relationships with retail media vendors and enable market teams through clear guidelines and capability building.

Performance Measurement & Reporting

• Own KPI frameworks including ROAS ACOS share of shelf SOV attributed sales and halo effect measurement.
• Build benchmarks and deliver performance insights and reports to senior stakeholders including integration into key reporting systems.

Agency & Platform Management

• Manage global agency relationships ensuring execution aligns with defined standards and delivers strong performance outcomes.
• Evaluate and onboard new commerce media platforms and tools driving continuous improvement in activation and business impact.
• Drive commercial conversion on Amazon and retailer platforms contributing directly to Essitys e-commerce revenue and market share growth.

• Strong experience in commerce/retail media i.e. Amazon Advertising retail media networks or e-commerce performance marketing.
• Deep expertise in Amazon Ads (Sponsored Products Sponsored Brands DSP) and familiarity with major retailer media platforms.
• Strong understanding of FMCG e-commerce dynamics: search optimization content ratings & reviews and digital shelf management.
• Experience measuring commerce/retail media impact beyond last-click: halo effect organic ranking correlation and attributed sales.
• Analytically strong; comfortable with commerce data platform analytics and business case development.
• Fluent English required.

This role is based in one of Essitys key European hubs: Munich or Mannheim (Germany) Gothenburg (Sweden) Paris (France) or Manchester (United Kingdom).