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Global Brand & Marketing Director

Crytek

Job Location:

Frankfurt - Germany

Monthly Salary: Not provided by the employer

Posted: 3 July 2026 (30+ days ago)

Application Deadline: 30 September 2026

Vacancies: 1 Vacancy

Job Summary

As Global Brand &Marketing Directoryou will lead Cryteks global marketing function across brand creative performance and lifecycle reporting to the Chief Publishing Officer. You willown howHunt: Showdown 1896 and unannounced projects are positioned launched and grown in market.

You will lead the marketing team and build the creative engine and operating model that drive how Cryteks games meet their players campaigns with craft and conviction that earn attention sustain communities and translate brand ambition into commercial outcomes. You will partnerwithpublishing leadership to keep marketing communications and product working as one connected system.

This role demands creative judgement marketing craft and therigorto drive brand ambition into measurable acquisition retention and revenue growth.

Responsibilities

Define Cryteks global marketing strategy across brand creative paid media and CRM

Lead global positioning and creative direction for Hunt: Showdown 1896 and unannounced projects across all channels

Own the marketing P&L channel mix and KPIs (CAC LTV ROAS retention curves) and report performance to the CPO

Lead a high-performing in-house creative engine: art direction video design and campaign operations capable of supporting the portfolio and surge launches

Concentrate creative paid media and CRM firepower during major launch windows

Partner with publishing product leadership to translate product strategy into season plans beats and campaigns

Champion AIfluency across research analytics and operational workflows using it to amplify the work so theteamstime goes to creative judgement and taste.

Mentor and grow the marketing team raising the bar on craft speed and accountability

Requirements

10 years of marketing leadership across brand performance and CRM with at least 5 in the video games industry

Proven success leading global launches and live service marketing for multi-product portfolios

Strong commercial fluency: CAC / LTV management paid channel optimizationlifecycleand retention economics

Experience building and leading multidisciplinary creative teams (art video design copy)

Track recordusing player insights segmentation and AI tooling to sharpen creative and media decisions

Excellent communication skills in English and ability tooperateacross matrixed global organizations

Passion for video games and a deep understanding of player communities

Willingness torelocateto Frankfurt am Main Germany

What you can expect from us

Career Path

Your professional development is important to us so we have laid out a career plan to help you progress towards your goals and objectives.

RelocationSupport

We offer a relocation budget and full coverage of flights to Frankfurt for you and your family.

You can expect extensive assistance with visa work permits and communication with authorities during the relocation process as well as help settling into Germany (e.g. setting up appointments with banks government agencies schools landlords finding apartments etc.).

Company Apartment

To help you get settled we provide you with a fully furnished company apartment during your first three months in Frankfurt.

Public Transport Pass

Discover Frankfurt by bus tram and metro free of charge.

Gym Card

A healthy body is a healthy mind. We offer a membership at the premium gym chain Fitness First in Germany. Work out join group fitness classes or relax in the wellness facilities.

State-of-the-art Office

Weve recently moved into a brand-new modern office located in the heart of Frankfurt. Our new workspace is designed to inspire creativity and collaboration with open areas quiet zones and top-tier facilities all just steps away from public transport restaurants bars and cultural hotspots.

Hybrid Working
We believe in the value of in-person collaboration while also supporting flexibility. Our hybrid working model includes three days per week in the office and the option to work remotely up to two days per week unless role-specific requirements or business needs require you to be on site.

Equal Opportunity & Inclusion

Were building a workplace where everyone belongs. We welcome people of all backgrounds and identities and are proud to be a truly global team with employees from over 42 countries contributing their ideas cultures and perspectives every day.

German Classes

Understanding the local culture will make your stay abroad more enjoyable and Crytek supports that by offering German language courses for you and your family.

Events

Join us on our exciting company events including new starter breakfasts summer and winter parties our annual trip to Gamescom in Cologne and many more!

Vacation Days

At our Frankfurt office you can enjoy 24 days of vacation per year and every 2 years you get 1 more (up to a maximum of 28 days). You will also have on average 10 public holidays on top of the days you take off.

Required Experience:

Director

Apply Now

About Company

Crytek

Crytek is an independent videogame developer, publisher, and technology provider dedicated to pushing the boundaries of gaming with its cutting-edge 3D game development solution CRYENGINE. With headquarters in Frankfurt am Main (Germany) and studios in Kiev (Ukraine) and Istanbul (Tur ... View more

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